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A Brand by Any Other Name: The Importance of Brand Consistency
In the world of SEO, consistency really is key. Any deviation from the norm can negatively affect you in search results and in the eyes of your potential customers. Consistency with your NAP (name, address, phone number) is important throughout your website, social channels, and on any directories you’re listed …
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Dude, Where’s My Location? Google Removes Location Search Ability
While most people were recovering from Thanksgiving food comas on December 1st, Google was quietly removing the ability to change the location of your search. For those of you who don’t fondly remember, there used to be an option in the search tools that allowed you to pretend you were …
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The CHARGED Culture: Kudos, Core Values, and Our Collaborative Workplace
My six months at Search Influence have been exciting to say the least. On my first day, I really had no idea of what to expect. I was so nervous about being the new person and fitting in, and on top of that, I knew very little about SEO. What …
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An Update: How to Get Rich (Answers, That Is) with Google
Editor’s Note: This post was originally published on December 3, 2015, and then updated on July 28, 2016, to provide you with the latest information. 2016 Rich Answers: Update Over the years, we’ve continued to follow and analyze Google’s perpetually evolving search engine results page (or SERP) to stay on top …
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Tech It Out: Scripting Automated Emails of Extracts with Tableau
Businesses now more than ever need effective, data-driven metrics to drive solid, evidence-based workflows. More and more small- and medium-sized companies are realizing an increased demand for data visualization to be able to quickly and clearly communicate exactly what is happening at every level in their business. A Stanford-born company …
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You’ve Gotta Be Kitten Me: Uber Delivers Cute Cats to the Search Influence Office
Apparently, looking at photos of cute animals while at work not only makes you happier, but it also increases your productivity. Like most companies, Search Influence encourages employees to be productive. So on National Cat Day (October 29), when we learned Uber was delivering kittens for just $30, we HAD …
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Search Influence Is Grateful for Its Newest Influencer
Join us in welcoming this month’s newest Influencer to the Search Influence team! Kari Llorens – Account Coordinator Kari is originally from Kansas City, Missouri and played competitive volleyball for 10 years, including one year at Loyola. She loves to explore New Orleans and finds herself walking around Magazine St. …
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Only One Direction for New Twitter Hashflags: Up
Anyone who has been on Twitter recently has seen the popular custom Twitter emojis known as Hashflags. Hashflag images appear after a #hashtag and are activated on Twitter for specific occasions or events. Artists and events use these to generate trending hashtags, and having the specific Hashflag gives an incentive …
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Fully CHARGED: Search Influence Announces Seven Core Values
Ten years. This January marks the tenth anniversary of Search Influence’s founding: quite the milestone accomplishment, when I look back on our humble beginnings around Angie and my dining room table. In ten years, our company has evolved as it’s grown from the two of us to three to nearly 90 …
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AI Is Here, and It’s Affecting Your SEO: A Look at Google’s RankBrain
In late October, Google announced that they are actively using an artificial intelligence algorithm called RankBrain as part of the search results engine. This has rolled out slowly since early 2015 and has become a factor for website owners and search marketers to pay attention to, according to Bloomberg. “RankBrain has become …
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