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How to Spiel Like Spielberg: Using Videos to Showcase Your Business
YouTube changed history when it was created in 2005, allowing businesses and individuals to upload personal videos that had the potential to impact the world. Today, video dominates with four times as many customers preferring to watch a video about a business than reading content about it. If video has …
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Rookie Website Mistakes, Part 4: You Have a Single Page Website
Single page websites are very popular right now with web designers. With so many new ways to develop websites, they’ve become a unique and scroll-friendly way for users to interact with a company in a way that they’re used to (cue the token image of people scrolling through phones). And, …
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Nine Brands Who Have Mastered Instagram
Each social media has its distinct character, but Instagram is a beast that many small businesses aren’t familiar with. Twitter is quick and to the point, Facebook friendly, and Linkedin professional. But what about Insta? We can look at these nine companies that are effectively using Instagram to uncover the …
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How to Write Clear CTAs That Convert
According to Small Business Trends, “70% of most B2B websites lack a call to action.” With millions of websites in existence, the odds are slim that a user will visit your site and miraculously remember your URL or bookmark it for later viewing. Without a continued, personal connection through an …
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Security! This Site Isn’t Safe! What Will Google Do About It?
Business is booming, leads are pouring in from your homepage form, and it seems that the direction of your company couldn’t be brighter. Then your leads seem to stop in the tracks and business slows down considerably. What could’ve happened? Your landing pages and main site call to action are …
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SI Is Ending Summer With a BANG — Welcome Our New Influencers!
This month, Search Influence welcomed a lot of new faces to the office! Meet the newest members of our team. ` Jenna Mire – Account Coordinator Jenna recently moved to New Orleans from Atlanta, GA after the horrific fall of the Falcons in the 2017 Super Bowl. Jenna graduated from …
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Rookie Website Mistakes, Part 3: Your Site Isn’t Mobile-Friendly
Now that you have learned how to get your website found in Google searches, Part 3 of our Rookie Website Mistakes blog series will explore how to get mobile visitors to stay. It’s no secret that the current generation is keen on the combination of mobility and technology. We are …
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Paid Search, SEO, and the Evolution of Google
No man ever steps in the same river twice, for it’s not the same river and he’s not the same man. –Heraclitus One thing that’s certain in the world of search is that technology and user habits are always evolving. David Mihm recently wrote an excellent blog on the ever-changing …
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Marketing Myths Small Business Owners Should Stop Believing
When you’re running a small business, it’s often up to you or a member of a very small team to research and make all decisions for the business. And when you’re trying to allocate a marketing budget, being well informed is essential to the future of the business’ success. If …
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5 Questions Your Medical Practice Should Ask Before Hiring a Paid Search Firm
When it comes to choosing a marketing firm for your paid search campaign, it’s important to do your homework—especially if you’re in the medical industry. According to Pew Research Center, 8 in 10 online health inquiries start with a search engine, and 72 percent of internet users said they looked …
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