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Taking the IDK & WTH Out of Texting With Teens – Shawn Kelly From Search Influence on WWL
Shawn Kelly, Sales Manager at Search Influence, helped WWL crack a difficult (but v important) code—teen textspeak. With two teenage daughters, he’s had to adapt his keyboard fast. Watch now for tips about: Keeping up with ever-changing text acronyms Establishing open, honest communication with your teen What it means …
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Your Guide To Google’s Newest Search Ad Type: Responsive Search Ads
It seems lately that the changes to Google Ads and the types of ads you can create have been coming faster than some advertisers can handle. A few years ago, expanded text ads were a revelation. More headlines and higher character counts had us all loving the extra real estate …
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Answer These Questions Before Creating a Strategy With Your Marketing Agency
In the world of digital marketing, both asking and answering the correct questions can be the difference between success in a digital marketing campaign and frustration. Often, as a salesperson (or consultant or relationship-builder guy… whatever I am), I find myself realizing how many different types of potential clients there …
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What Are Good Backlinks Vs. Bad Backlinks?
Backlinks are one of the many components of behind-the-scenes SEO strategy. A backlink is essentially a link on a site that leads users to a different site. Think of backlinks as a continuous chain that links websites to one another; some chains are firm, strong, and reliable (good backlinks) and …
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How to Market Your Business on LinkedIn
LinkedIn isn’t just for growing your personal network—it can be used to grow your business too! LinkedIn has over 560 million users, with 40 percent of active users using LinkedIn monthly. LinkedIn is a great tool to promote your brand and connect with business professionals in a very direct and …
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Search Influence Adds Five New Hires to Their Krewe
No matter the time of year, Search Influence is dedicated to expanding our clients’ online presence and growing their businesses. Even though New Orleans just got done with its most hectic time of year, Mardi Gras, we’ve been focused on producing results for our clients. We also understand that we …
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How to Develop a Strong Content Strategy
You’ve heard it time and time again, “Creating a strong content marketing strategy is essential.” Is it really that important? Well, according to the Content Marketing Institute, content marketing produces three times as many leads as outbound marketing yet costs about 62 percent less. You might still be wondering, what …
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Unfamiliar With “SEO?” Here’s Why Search Engine Optimization Is Important
I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they’re living in the past. SEO has changed because the search behavior of consumers has changed. According to Google, …
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Best Apps for Mardi Gras in New Orleans
Mardi Gras in New Orleans is one of the most exciting times of the year! But with all of that excitement comes a bit of preparation. Make sure you’ve got these top apps downloaded on your phone so that you optimize your Mardi Gras experience. Listen to our radio interview …
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Facebook Reviews: Increasing Reviews to Increase Credibility
Facebook: the largest social media platform in the world. It’s used to keep up with family, friends, social trends, and marketing. It’s the second-most important review site, right between Google and Yelp. With 1.37 billion daily active users, there’s no avoiding Facebook when it comes to digital marketing. The Benefits …
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