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Search Influence to Present at the 2021 Canadian Association for University Continuing Education (CAUCE)
Search Influence will co-present “If You Build It, Will They Come? How to Design & Market an In-House Online Program” at the 2021 Canadian Association for University Continuing Education (CAUCE) conference, alongside our partner Christa Payne, the Assistant Dean, Administration and Operations for the Tulane School of Professional Development. CAUCE’S …
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Search Influence to Host Healthcare Marketing Webinar, “Performance Driven Marketing: Proving ROI for Hospitals and Healthcare Practices”
As a medical marketer, it’s your job to help hospital administrators and practice owners understand how their medical marketing investment fuels patient growth. Join Search Influence Director of Sales and Marketing, Paula French, and Sales and Partner Strategist Gabrielle Woodard for the free webinar, Performance Driven Marketing: Proving ROI for …
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2020 Medical Search Trends: Medical Searches Met and Exceeded Pre-COVID Levels Across Specialities
This post was updated by Paula French on March 4, 2021 to reflect refreshed statistics and analysis. It was originally published in October 2020. Key Insights: Monitoring search trends can make your campaigns more effective because you can adjust your strategy based on the latest information. As of January 2021, …
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3 Actionable Ways to Make Your Creative More Diverse
Key Insights Diverse creative does not stop at just photography—companies should diversify their videos, illustrations, and voiceovers. Companies who do not have the resources to create their own assets can purchase existing diverse photos and videos and edit existing illustrations to be more representative of diverse audiences. The presence of …
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6 High School Interns Join the Search Influence Team as Part of YouthForce NOLA Partnership
Search Influence welcomed a cohort of six interns from YouthForce NOLA. YouthForce NOLA is a nonprofit organization that collaborates with businesses to prepare young people from underserved communities in New Orleans for fulfilling careers in high-demand industries. Search Influence and YouthForce NOLA have had a long-standing partnership that dates back …
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Search Influence Celebrates 15 Years of Optimizing Potential
Holy cow, friends! 15 years. Wow. Search Influence is older than Angie’s and my second child who is heading to high school next year. We had a lot of ideas back then (most of which Angie helped me realize wouldn’t work). Looking back, it’s powerful to think this little endeavor …
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How to Target Adult Learners and Non-Traditional Students With Digital Advertising
Key Insights Use information about current students to find new ones Your platform and messaging will depend on your student personas Prioritize degrees or programs that contribute to overall success Follow the data and don’t be afraid to change your targeting plan No one would dispute the value of a …
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Healthcare Marketing Laws: Language to Keep Your Ads Legal
This post was updated by Jordan Polhemus on December 21, 2020 to reflect recent trends and refreshed statistics. It was originally published on November 26, 2019. Key Insights Review your current Facebook targeting strategies to determine how the recent changes to Facebook’s targeting options will impact your campaign’s performance. Review …
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The Times-Picayune and The New Orleans Advocate name Search Influence a winner of the New Orleans Top Workplaces 2020 Award
Search Influence is proud to be named a winner of the New Orleans Top Workplaces 2020 Award by The Times-Picayune and The New Orleans Advocate, among a list of 70 independently selected companies. Search Influence is honored to be recognized as a Top Workplace in the small companies category. This …
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Graphics Checklist: High-Quality Assets You Need to Promote Your Business
Key Insights Businesses need current and high-quality location, team, event, product, and service photographs and logos to establish trust and authority on their websites and across digital and print campaigns. With a well-thought-out plan of action, building out a high-quality asset library does not have to be expensive, time consuming, …
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