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New Influencer Faces – June 2013
We are excited to welcome five new employees to the growing Search Influence team! Gabrielle Allen has been hired as an Internet Marketing Associate. Born and raised in New Orleans, she graduated from Delgado Community College with an associate’s degree in Web Design. Before joining Search Influence, Gabrielle worked for …
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4 Ways to Build Your Local Presence
Hometown support can keep your small business going through difficult times, and can be beneficial to your community. The people who live in your town aren’t just friends and neighbors; they’re also your customers—or they should be. If the locals in your city don’t know your business exists, it’s time …
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Shoes to Fill: The Red Shoe Society
At a recent Wednesdays at the Square event, I ran into a friend who was sporting red shoes along with a nametag that read, “Ask me about my red shoes.” The Wizard of Oz, of course, popped into my head, but I asked the question anyway. Turns out, the movie …
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Google Slider Replacing the Maps Seven Pack?
Many people have seen the slider on the top of Google search results when searching for “things to do various city,” but have you seen it when searching other local terms lately? When I searched the term, “Pizza New Orleans,” I noticed the slider appearing instead of the seven pack …
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Company Profile: Culture Shock LLC
One of the reasons I love New Orleans is that living local is part of everyday life. People love shopping and eating at local businesses. Thankfully, you won’t find many chains in the New Orleans zip codes (you need to go out to Metairie for that)! My friend Christine Alex …
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#Facebook #Hashtag #Apocalypse
I love a good hashtag, y’all. I think everybody does! They are great engaging pieces of content in social media posts that can really build engagement among your followers. They are also extensions of your post that allow you to specify your tone and point of view. Pinterest, Twitter, Google+, …
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5 for Friday — Links, Stories, & Posts for Your Weekend
1. Google Acquires Waze to Improve Local Search Experience – Brafton On June 13, Google announced that it had acquired Waze, a social-sharing platform that uses crowdsourcing to gather real-time information about road closures and traffic jams to give mobile searchers accurate, up-to-the-minute directions. The deal will provide new data for Google Maps …
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Keyword Rankings are Important … Just Maybe Not as Important
I have always been hesitant to use keyword ranking reports as the focus for a successful SEO campaign. They are a useful measure, but they aren’t the most important, nor are they reliable and trustworthy. Don’t get me wrong. Ranking reports have value. Just not as the primary reporting standard. …
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“Spirit Week” at Search Influence
Search Influence’s newly established Team Building Committee, a group of nominated SI employees that helps promote our eclectic company culture, put together a “Spirit Week” last week in preparation for our first company crawfish boil. Our first day of Spirit Week allowed SI employees to roll out of bed, ready …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. A New Google Search Result in Beta – Search Engine Land As usual, Google is always testing new search results and the way the results display. Dr. Peter Meyers of Moz recently noticed a change in the Google search interface. The results displayed included restaurant reviews from Reason, New …
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