Local SEO (Local Search) at Small Business Marketing Unleashed

April 22nd, 2008 by Will Scott

Sadly, I can’t tell you exactly what was said (I’d have to kill you apparently according to the organizers) but Matt McGee of SmallBusinessSEM.com gave a fantastically detailed presentation on all facets of local search.

I strongly recommend this conference for small businesses interested in internet marketing and those who might help them (like us).

Matt’s presentation was absolutely worth the price of admission.

So, like I said, we’re not supposed to recap too tightly but I want to give mega kudos to Matt for such a comprehensive piece of work. Matt’s both a good presenter and a fantastic slide preparer.

I want to recap a couple areas which I think could be easily done by any small business:

  • The basics of Local Search
  • And some more advanced stuff
    • Add your physical address and local phone number on each page
    • More than one location? Make location pages
    • Make sure you have a “Location / Directions” page
    • Use location modifiers whenever you can in and important on-page areas</li> </ul> <li>And finally, one I love which wasn’t mentioned</li> <ul> <li>If the business has a multi-city reach make “Directions from [City Name]” pages — this way you can attract searchers looking for [search phrase] [nearby city] as well</li> </ul> </ul> <p>I can’t overstate how much I got from this conference. I’m a big fan of <a href="http://www.searchengineguide.com/">Search Engine Guide</a> and we’ll continue to support them as much as we can.</p> <p>We got to meet with quite a few small businesses which is always good for us as we learn how to help better.</p> <p>And of course, we got to network with lots of other search marketers. There’s a TON of folks targeting this market and we wish them well. The great news is there are many, many more small businesses than search marketing firms.</p> <p>Finally, and perhaps most personally gratifying, was the time spent with the Search Engine Guide bloggers and forum moderators and participants.</p> <ul> <li><a href="http://www.nineyards.com/about-us">Diane Aull</a> </li> <li><a href="http://moblogsmoproblems.blogspot.com/2006/07/bio.html">Mack Collier</a></li> <li><a href="http://www.polepositionmarketing.com/about-stoney-degeyter.php">Stoney deGeyter</a></li> <li><a href="http://www.lianaevans.com/about-liana-evans.html">Liana Evans</a></li> <li><a href="http://www.searchengineguide.com/jennifer-laycock/">Jennifer Laycock</a></li> <li><a href="http://www.sagerock.com/about/staff.html">Sage Lewis</a> </li> <li><a href="http://thelinkspiel.blogspot.com/">Debra Mastaler</a><br />Don’t tell my wife, but I have a big intellectual crush on Debra. I may need a poster for my office 🙂 Her workshop on link-building both affirmed and added to (significantly) our techniques.</li> <li>David Wallace</li> <li><a href="http://www.sparkplugging.com/about/">Wendy Piersall</a></li> <li>Matt Bailey</li> <li><a href="http://www.searchenginewriting.com/heather-lloyd-martin.shtml">Heather Lloyd-Martin</a></li> <li>Matt McGee</li> <li><a href="http://www.futureentrepreneur.com/">Chris Logan</a><br />One of my first contacts at the Search Engine Guide Forum and a wealth of great ideas.</li> </ul> <p>These are all some great, smart people from whom I’m happy to have had the opportunity to learn over the last few days and with whom I intend to grow friendships into the future.</p> <p>So, if you have a chance, do get out for the next Small Business Marketing Unleashed — we’ll be there too!</p> <p><strong>Update:</strong><br /> David Wallace has a MUCH more thorough review on the <a href="http://www.searchrank.com/sbm-unleashed-trip-report/">SearchRank blog</a>.</p> <div class="essb_links essb_displayed_bottom essb_share essb_template_default4-retina essb_892916245 print-no" id="essb_displayed_bottom_892916245" data-essb-postid="1053" data-essb-position="bottom" data-essb-button-style="button" data-essb-template="default4-retina" data-essb-counter-pos="hidden" data-essb-url="https://www.searchinfluence.com/blog/local-seo-local-search/" data-essb-fullurl="https://www.searchinfluence.com/blog/local-seo-local-search/" data-essb-instance="892916245"><ul class="essb_links_list"><li class="essb_item essb_link_facebook nolightbox essb_link_svg_icon"> <a href="https://www.facebook.com/dialog/feed?app_id=197784673584291&display=popup&name=Local+SEO+%28Local+Search%29+at+Small+Business+Marketing+Unleashed&link=https%3A%2F%2Fwww.searchinfluence.com%2Fblog%2Flocal-seo-local-search%2F&picture=https://www.searchinfluence.com/wp-content/uploads/2015/10/logo-for-fb.png&description=Sadly%2C+I+can%5C%26%23039%3Bt+tell+you+exactly+what+was+said+%28I%5C%26%23039%3Bd+have+to+kill+you+apparently+according+to+the+organizers%29+but+Matt+McGee+of+SmallBusinessSEM.com+gave+a+fantastically+detailed+presentation+on+all+facets+of+local+search.+I+strongly+recommend+this+confere..." title="Share on Facebook" onclick="essb.window('https://www.facebook.com/dialog/feed?app_id=197784673584291&display=popup&name=Local+SEO+%28Local+Search%29+at+Small+Business+Marketing+Unleashed&link=https%3A%2F%2Fwww.searchinfluence.com%2Fblog%2Flocal-seo-local-search%2F&picture=https://www.searchinfluence.com/wp-content/uploads/2015/10/logo-for-fb.png&description=Sadly%2C+I+can%5C%26%23039%3Bt+tell+you+exactly+what+was+said+%28I%5C%26%23039%3Bd+have+to+kill+you+apparently+according+to+the+organizers%29+but+Matt+McGee+of+SmallBusinessSEM.com+gave+a+fantastically+detailed+presentation+on+all+facets+of+local+search.+I+strongly+recommend+this+confere...','facebook_advanced','892916245'); return false;" target="_blank" rel="nofollow" class="nolightbox essb-s-bg-facebook essb-s-c-light essb-s-ch-light essb-s-bgh-dark essb-s-bg-network" ><span class="essb_icon essb_icon_facebook"><svg class="essb-svg-icon" aria-hidden="true" role="img" focusable="false" width="32" height="32" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M18.5 32v-14.625h4.875l0.75-5.688h-5.625v-3.625c0-1.625 0.438-2.75 2.813-2.75h3v-5.063c-0.5-0.125-2.313-0.25-4.375-0.25-4.375 0-7.313 2.625-7.313 7.5v4.188h-4.938v5.688h4.938v14.625z"></path></svg></span><span class="essb_network_name">Facebook</span></a></li><li class="essb_item essb_link_twitter nolightbox essb_link_svg_icon"> <a href="#" title="Share on Twitter" onclick="essb.window('https://twitter.com/intent/tweet?text=Local%20SEO%20(Local%20Search)%20at%20Small%20Business%20Marketing%20Unleashed&url=https%3A%2F%2Fwww.searchinfluence.com%2Fblog%2Flocal-seo-local-search%2F&counturl=https%3A%2F%2Fwww.searchinfluence.com%2Fblog%2Flocal-seo-local-search%2F','twitter','892916245'); return false;" target="_blank" rel="nofollow" class="nolightbox essb-s-bg-twitter essb-s-c-light essb-s-ch-light essb-s-bgh-dark essb-s-bg-network" ><span class="essb_icon essb_icon_twitter"><svg class="essb-svg-icon" aria-hidden="true" role="img" focusable="false" width="32" height="32" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z"></path></svg></span><span class="essb_network_name">Twitter</span></a></li><li class="essb_item essb_link_pinterest nolightbox essb_link_svg_icon"> <a href="#" title="Share on Pinterest" onclick="essb.pinterest_picker('892916245'); return false;" target="_blank" rel="nofollow" class="nolightbox essb-s-bg-pinterest essb-s-c-light essb-s-ch-light essb-s-bgh-dark essb-s-bg-network" ><span class="essb_icon essb_icon_pinterest"><svg class="essb-svg-icon" aria-hidden="true" role="img" focusable="false" width="32" height="32" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M10.625 12.25c0-1.375 0.313-2.5 1.063-3.438 0.688-0.938 1.563-1.438 2.563-1.438 0.813 0 1.438 0.25 1.875 0.813s0.688 1.25 0.688 2.063c0 0.5-0.125 1.125-0.313 1.813-0.188 0.75-0.375 1.625-0.688 2.563-0.313 1-0.563 1.75-0.688 2.313-0.25 1-0.063 1.875 0.563 2.625 0.625 0.688 1.438 1.063 2.438 1.063 1.75 0 3.188-1 4.313-2.938 1.125-2 1.688-4.375 1.688-7.188 0-2.125-0.688-3.875-2.063-5.25-1.375-1.313-3.313-2-5.813-2-2.813 0-5.063 0.875-6.75 2.688-1.75 1.75-2.625 3.875-2.625 6.375 0 1.5 0.438 2.75 1.25 3.75 0.313 0.313 0.375 0.688 0.313 1.063-0.125 0.313-0.25 0.813-0.375 1.5-0.063 0.25-0.188 0.438-0.375 0.5s-0.375 0.063-0.563 0c-1.313-0.563-2.25-1.438-2.938-2.75s-1-2.813-1-4.5c0-1.125 0.188-2.188 0.563-3.313s0.875-2.188 1.625-3.188c0.75-1.063 1.688-1.938 2.688-2.75 1.063-0.813 2.313-1.438 3.875-1.938 1.5-0.438 3.125-0.688 4.813-0.688 1.813 0 3.438 0.313 4.938 0.938 1.5 0.563 2.813 1.375 3.813 2.375 1.063 1.063 1.813 2.188 2.438 3.5 0.563 1.313 0.875 2.688 0.875 4.063 0 3.75-0.938 6.875-2.875 9.313-1.938 2.5-4.375 3.688-7.375 3.688-1 0-1.938-0.188-2.813-0.688-0.875-0.438-1.5-1-1.875-1.688-0.688 2.938-1.125 4.688-1.313 5.25-0.375 1.438-1.25 3.188-2.688 5.25h-1.313c-0.25-2.563-0.188-4.688 0.188-6.375l2.438-10.313c-0.375-0.813-0.563-1.813-0.563-3.063z"></path></svg></span><span class="essb_network_name">Pinterest</span></a></li><li class="essb_item essb_link_linkedin nolightbox essb_link_svg_icon"> <a href="https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Local+SEO+%28Local+Search%29+at+Small+Business+Marketing+Unleashed&url=https%3A%2F%2Fwww.searchinfluence.com%2Fblog%2Flocal-seo-local-search%2F" title="Share on LinkedIn" onclick="essb.window('https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Local+SEO+%28Local+Search%29+at+Small+Business+Marketing+Unleashed&url=https%3A%2F%2Fwww.searchinfluence.com%2Fblog%2Flocal-seo-local-search%2F','linkedin','892916245'); return false;" target="_blank" rel="nofollow" class="nolightbox essb-s-bg-linkedin essb-s-c-light essb-s-ch-light essb-s-bgh-dark essb-s-bg-network" ><span class="essb_icon essb_icon_linkedin"><svg class="essb-svg-icon" aria-hidden="true" role="img" focusable="false" width="32" height="32" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M23.938 16.375c-0.438-0.5-1.188-0.75-2.25-0.75-1.375 0-2.313 0.438-2.875 1.188-0.563 0.813-0.813 1.938-0.813 3.375v10.938c0 0.188-0.063 0.375-0.25 0.563-0.125 0.125-0.375 0.25-0.563 0.25h-5.75c-0.188 0-0.375-0.125-0.563-0.25-0.125-0.188-0.25-0.375-0.25-0.563v-20.188c0-0.188 0.125-0.375 0.25-0.563 0.188-0.125 0.375-0.25 0.563-0.25h5.563c0.188 0 0.375 0.063 0.5 0.125s0.188 0.25 0.25 0.438c0 0.188 0.063 0.375 0.063 0.438s0 0.25 0 0.5c1.438-1.375 3.375-2 5.688-2 2.688 0 4.75 0.625 6.25 1.938 1.5 1.375 2.25 3.313 2.25 5.938v13.625c0 0.188-0.063 0.375-0.25 0.563-0.125 0.125-0.375 0.25-0.563 0.25h-5.875c-0.188 0-0.375-0.125-0.563-0.25-0.125-0.188-0.25-0.375-0.25-0.563v-12.313c0-1.063-0.188-1.875-0.563-2.438zM6.625 6.688c-0.75 0.75-1.688 1.125-2.75 1.125s-2-0.375-2.75-1.125c-0.75-0.75-1.125-1.625-1.125-2.75 0-1.063 0.375-1.938 1.125-2.688s1.688-1.188 2.75-1.188c1.063 0 2 0.438 2.75 1.188s1.125 1.625 1.125 2.688c0 1.125-0.375 2-1.125 2.75zM7.563 10.938v20.188c0 0.188-0.125 0.375-0.25 0.563-0.188 0.125-0.375 0.25-0.563 0.25h-5.75c-0.188 0-0.375-0.125-0.563-0.25-0.125-0.188-0.25-0.375-0.25-0.563v-20.188c0-0.188 0.125-0.375 0.25-0.563 0.188-0.125 0.375-0.25 0.563-0.25h5.75c0.188 0 0.375 0.125 0.563 0.25 0.125 0.188 0.25 0.375 0.25 0.563z"></path></svg></span><span class="essb_network_name">LinkedIn</span></a></li></ul></div> <div id='jp-relatedposts' class='jp-relatedposts' > <h3 class="jp-relatedposts-headline"><em>Related</em></h3> </div> <div id="fanCounterMobile"> <div class="essb_links essb_counters essb_counter_modern_top_mini essb_displayed_shortcode essb_share essb_template_default4-retina essb_1159041115 essb_fullwidth_20_100_100 print-no" id="essb_displayed_shortcode_1159041115" data-essb-postid="1053" data-essb-position="shortcode" data-essb-button-style="tiny-retina" data-essb-template="default4-retina" data-essb-counter-pos="left" data-essb-url="https://www.searchinfluence.com/blog/local-seo-local-search/" data-essb-fullurl="https://www.searchinfluence.com/blog/local-seo-local-search/" data-essb-instance="1159041115"><ul class="essb_links_list"><li class="essb_item essb_totalcount_item" data-counter-pos="left"><span class="essb_totalcount essb_t_l_big " title="" data-shares-text="share"><span class="essb_t_nb">0<span class="essb_t_nb_after">share</span></span></span></li><li class="essb_item essb_link_facebook nolightbox essb_link_svg_icon"> <span class="essb_counter" data-cnt="" data-cnt-short="0">0</span><a href="https://www.facebook.com/dialog/feed?app_id=197784673584291&display=popup&name=Local+SEO+%28Local+Search%29+at+Small+Business+Marketing+Unleashed&link=https%3A%2F%2Fwww.searchinfluence.com%2Fblog%2Flocal-seo-local-search%2F&picture=https://www.searchinfluence.com/wp-content/uploads/2015/10/logo-for-fb.png&description=Sadly%2C+I+can%5C%26%23039%3Bt+tell+you+exactly+what+was+said+%28I%5C%26%23039%3Bd+have+to+kill+you+apparently+according+to+the+organizers%29+but+Matt+McGee+of+SmallBusinessSEM.com+gave+a+fantastically+detailed+presentation+on+all+facets+of+local+search.+I+strongly+recommend+this+confere..." title="Share on " onclick="essb.window('https://www.facebook.com/dialog/feed?app_id=197784673584291&display=popup&name=Local+SEO+%28Local+Search%29+at+Small+Business+Marketing+Unleashed&link=https%3A%2F%2Fwww.searchinfluence.com%2Fblog%2Flocal-seo-local-search%2F&picture=https://www.searchinfluence.com/wp-content/uploads/2015/10/logo-for-fb.png&description=Sadly%2C+I+can%5C%26%23039%3Bt+tell+you+exactly+what+was+said+%28I%5C%26%23039%3Bd+have+to+kill+you+apparently+according+to+the+organizers%29+but+Matt+McGee+of+SmallBusinessSEM.com+gave+a+fantastically+detailed+presentation+on+all+facets+of+local+search.+I+strongly+recommend+this+confere...','facebook_advanced','1159041115'); return false;" target="_blank" rel="nofollow" class="nolightbox essb-s-bg-facebook essb-s-c-light essb-s-ch-light essb-s-bgh-dark essb-s-bg-network" ><span class="essb_icon essb_icon_facebook"><svg class="essb-svg-icon" aria-hidden="true" role="img" focusable="false" width="32" height="32" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M18.5 32v-14.625h4.875l0.75-5.688h-5.625v-3.625c0-1.625 0.438-2.75 2.813-2.75h3v-5.063c-0.5-0.125-2.313-0.25-4.375-0.25-4.375 0-7.313 2.625-7.313 7.5v4.188h-4.938v5.688h4.938v14.625z"></path></svg></span><span class="essb_network_name"> </span></a></li><li class="essb_item essb_link_twitter nolightbox essb_link_svg_icon"> <span class="essb_counter" data-cnt="" data-cnt-short="0">0</span><a href="#" title="Share on " onclick="essb.window('https://twitter.com/intent/tweet?text=Local%20SEO%20(Local%20Search)%20at%20Small%20Business%20Marketing%20Unleashed&url=https%3A%2F%2Fwww.searchinfluence.com%2Fblog%2Flocal-seo-local-search%2F&counturl=https%3A%2F%2Fwww.searchinfluence.com%2Fblog%2Flocal-seo-local-search%2F','twitter','1159041115'); return false;" target="_blank" rel="nofollow" class="nolightbox essb-s-bg-twitter essb-s-c-light essb-s-ch-light essb-s-bgh-dark essb-s-bg-network" ><span class="essb_icon essb_icon_twitter"><svg class="essb-svg-icon" aria-hidden="true" role="img" focusable="false" width="32" height="32" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z"></path></svg></span><span class="essb_network_name"> </span></a></li><li class="essb_item essb_link_pinterest nolightbox essb_link_svg_icon"> <span class="essb_counter" data-cnt="" data-cnt-short="0">0</span><a href="#" title="Share on " onclick="essb.pinterest_picker('1159041115'); return false;" target="_blank" rel="nofollow" class="nolightbox essb-s-bg-pinterest essb-s-c-light essb-s-ch-light essb-s-bgh-dark essb-s-bg-network" ><span class="essb_icon essb_icon_pinterest"><svg class="essb-svg-icon" aria-hidden="true" role="img" focusable="false" width="32" height="32" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M10.625 12.25c0-1.375 0.313-2.5 1.063-3.438 0.688-0.938 1.563-1.438 2.563-1.438 0.813 0 1.438 0.25 1.875 0.813s0.688 1.25 0.688 2.063c0 0.5-0.125 1.125-0.313 1.813-0.188 0.75-0.375 1.625-0.688 2.563-0.313 1-0.563 1.75-0.688 2.313-0.25 1-0.063 1.875 0.563 2.625 0.625 0.688 1.438 1.063 2.438 1.063 1.75 0 3.188-1 4.313-2.938 1.125-2 1.688-4.375 1.688-7.188 0-2.125-0.688-3.875-2.063-5.25-1.375-1.313-3.313-2-5.813-2-2.813 0-5.063 0.875-6.75 2.688-1.75 1.75-2.625 3.875-2.625 6.375 0 1.5 0.438 2.75 1.25 3.75 0.313 0.313 0.375 0.688 0.313 1.063-0.125 0.313-0.25 0.813-0.375 1.5-0.063 0.25-0.188 0.438-0.375 0.5s-0.375 0.063-0.563 0c-1.313-0.563-2.25-1.438-2.938-2.75s-1-2.813-1-4.5c0-1.125 0.188-2.188 0.563-3.313s0.875-2.188 1.625-3.188c0.75-1.063 1.688-1.938 2.688-2.75 1.063-0.813 2.313-1.438 3.875-1.938 1.5-0.438 3.125-0.688 4.813-0.688 1.813 0 3.438 0.313 4.938 0.938 1.5 0.563 2.813 1.375 3.813 2.375 1.063 1.063 1.813 2.188 2.438 3.5 0.563 1.313 0.875 2.688 0.875 4.063 0 3.75-0.938 6.875-2.875 9.313-1.938 2.5-4.375 3.688-7.375 3.688-1 0-1.938-0.188-2.813-0.688-0.875-0.438-1.5-1-1.875-1.688-0.688 2.938-1.125 4.688-1.313 5.25-0.375 1.438-1.25 3.188-2.688 5.25h-1.313c-0.25-2.563-0.188-4.688 0.188-6.375l2.438-10.313c-0.375-0.813-0.563-1.813-0.563-3.063z"></path></svg></span><span class="essb_network_name"> </span></a></li><li class="essb_item essb_link_linkedin nolightbox essb_link_svg_icon"> <span class="essb_counter" data-cnt="" data-cnt-short="0">0</span><a href="https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Local+SEO+%28Local+Search%29+at+Small+Business+Marketing+Unleashed&url=https%3A%2F%2Fwww.searchinfluence.com%2Fblog%2Flocal-seo-local-search%2F" title="Share on " onclick="essb.window('https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Local+SEO+%28Local+Search%29+at+Small+Business+Marketing+Unleashed&url=https%3A%2F%2Fwww.searchinfluence.com%2Fblog%2Flocal-seo-local-search%2F','linkedin','1159041115'); return false;" target="_blank" rel="nofollow" class="nolightbox essb-s-bg-linkedin essb-s-c-light essb-s-ch-light essb-s-bgh-dark essb-s-bg-network" ><span class="essb_icon essb_icon_linkedin"><svg class="essb-svg-icon" aria-hidden="true" role="img" focusable="false" width="32" height="32" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M23.938 16.375c-0.438-0.5-1.188-0.75-2.25-0.75-1.375 0-2.313 0.438-2.875 1.188-0.563 0.813-0.813 1.938-0.813 3.375v10.938c0 0.188-0.063 0.375-0.25 0.563-0.125 0.125-0.375 0.25-0.563 0.25h-5.75c-0.188 0-0.375-0.125-0.563-0.25-0.125-0.188-0.25-0.375-0.25-0.563v-20.188c0-0.188 0.125-0.375 0.25-0.563 0.188-0.125 0.375-0.25 0.563-0.25h5.563c0.188 0 0.375 0.063 0.5 0.125s0.188 0.25 0.25 0.438c0 0.188 0.063 0.375 0.063 0.438s0 0.25 0 0.5c1.438-1.375 3.375-2 5.688-2 2.688 0 4.75 0.625 6.25 1.938 1.5 1.375 2.25 3.313 2.25 5.938v13.625c0 0.188-0.063 0.375-0.25 0.563-0.125 0.125-0.375 0.25-0.563 0.25h-5.875c-0.188 0-0.375-0.125-0.563-0.25-0.125-0.188-0.25-0.375-0.25-0.563v-12.313c0-1.063-0.188-1.875-0.563-2.438zM6.625 6.688c-0.75 0.75-1.688 1.125-2.75 1.125s-2-0.375-2.75-1.125c-0.75-0.75-1.125-1.625-1.125-2.75 0-1.063 0.375-1.938 1.125-2.688s1.688-1.188 2.75-1.188c1.063 0 2 0.438 2.75 1.188s1.125 1.625 1.125 2.688c0 1.125-0.375 2-1.125 2.75zM7.563 10.938v20.188c0 0.188-0.125 0.375-0.25 0.563-0.188 0.125-0.375 0.25-0.563 0.25h-5.75c-0.188 0-0.375-0.125-0.563-0.25-0.125-0.188-0.25-0.375-0.25-0.563v-20.188c0-0.188 0.125-0.375 0.25-0.563 0.188-0.125 0.375-0.25 0.563-0.25h5.75c0.188 0 0.375 0.125 0.563 0.25 0.125 0.188 0.25 0.375 0.25 0.563z"></path></svg></span><span class="essb_network_name"> </span></a></li></ul></div> </div> </div> <div class="meta" style="display: none;"> <ul> <li>Posted in <a href="https://www.searchinfluence.com/blog/category/industry-insights/" rel="category tag">Industry Insights</a></li> <li><a href="https://www.searchinfluence.com/blog/local-seo-local-search/#comments">10 Comments</a></li> </ul> </div> <!-- You can start editing here. --> <h3 id="comments">10 Responses to “Local SEO (Local Search) at Small Business Marketing Unleashed”</h3> <div class="navigation"> <div class="alignleft"></div> <div class="alignright"></div> </div> <ol class="commentlist"> <li class="comment even thread-even depth-1" id="comment-266"> <div id="div-comment-266" class="comment-body"> <div class="comment-author vcard"> <img alt='' data-srcset='https://secure.gravatar.com/avatar/d414fd8401fbbd9e8bf2624244f2eee5?s=64&r=g 2x' height='32' width='32' decoding='async' data-src='https://secure.gravatar.com/avatar/d414fd8401fbbd9e8bf2624244f2eee5?s=32&r=g' class='avatar avatar-32 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/d414fd8401fbbd9e8bf2624244f2eee5?s=32&r=g' srcset='https://secure.gravatar.com/avatar/d414fd8401fbbd9e8bf2624244f2eee5?s=64&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' decoding='async'/></noscript> <cite class="fn"><a href="http://www.davidmihm.com" class="url" rel="ugc external nofollow">David Mihm</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"> <a href="https://www.searchinfluence.com/blog/local-seo-local-search/#comment-266">April 23, 2008 at 08:11</a> </div> <p>Phenomenal wrap-up, Will. Glad the conference was worthwhile for you. I think I’ll probably go next year & replace SMX West on my itinerary…</p> </div> </li><!-- #comment-## --> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-267"> <div id="div-comment-267" class="comment-body"> <div class="comment-author vcard"> <img alt='' data-srcset='https://secure.gravatar.com/avatar/9f61bcb073a296e68f697a80c2846f22?s=64&r=g 2x' height='32' width='32' decoding='async' data-src='https://secure.gravatar.com/avatar/9f61bcb073a296e68f697a80c2846f22?s=32&r=g' class='avatar avatar-32 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/9f61bcb073a296e68f697a80c2846f22?s=32&r=g' srcset='https://secure.gravatar.com/avatar/9f61bcb073a296e68f697a80c2846f22?s=64&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' decoding='async'/></noscript> <cite class="fn">Matt McGee</cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"> <a href="https://www.searchinfluence.com/blog/local-seo-local-search/#comment-267">April 23, 2008 at 11:10</a> </div> <p>Wow, Will — I don’t know what to say! Thanks so much for the high praise. If someone such as yourself, with your knowledge and experience, got something out of that presentation, I feel like it was a success. Very, very cool.</p> <p>It was GREAT to meet you. (And Jennifer, too.) You’re good people, and I hope we get to hang out again soon.</p> <p>David – I think you should. 🙂</p> </div> </li><!-- #comment-## --> <li class="comment byuser comment-author-si_admin even thread-even depth-1" id="comment-268"> <div id="div-comment-268" class="comment-body"> <div class="comment-author vcard"> <img alt='' data-srcset='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=64&r=g 2x' height='32' width='32' decoding='async' data-src='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=32&r=g' class='avatar avatar-32 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=64&r=g 2x' height='32' width='32' decoding='async' data-src='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=32&r=g' class='avatar avatar-32 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=32&r=g' srcset='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=64&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' decoding='async'/></noscript></noscript> <cite class="fn"><a href="http://www.searchinfluence.com/" class="url" rel="ugc">Will Scott</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"> <a href="https://www.searchinfluence.com/blog/local-seo-local-search/#comment-268">April 23, 2008 at 15:01</a> </div> <p>@David,</p> <p>Thanks for dropping in! You were definitely missed. Without you, I had no choice but to buy the drinks.</p> <p>@Matt,</p> <p>It was my pleasure sir, right back at ya!</p> <p>Aside from all the other stuff you’ll further goad me to step up my PowerPoint clarity.</p> </div> </li><!-- #comment-## --> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-269"> <div id="div-comment-269" class="comment-body"> <div class="comment-author vcard"> <img alt='' data-srcset='https://secure.gravatar.com/avatar/5f8f0c6d2a70c9469769f795deb8d761?s=64&r=g 2x' height='32' width='32' decoding='async' data-src='https://secure.gravatar.com/avatar/5f8f0c6d2a70c9469769f795deb8d761?s=32&r=g' class='avatar avatar-32 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/5f8f0c6d2a70c9469769f795deb8d761?s=32&r=g' srcset='https://secure.gravatar.com/avatar/5f8f0c6d2a70c9469769f795deb8d761?s=64&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' decoding='async'/></noscript> <cite class="fn"><a href="http://www.polepositionmarketing.com" class="url" rel="ugc external nofollow">Stoney deGeyter</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"> <a href="https://www.searchinfluence.com/blog/local-seo-local-search/#comment-269">April 24, 2008 at 07:50</a> </div> <p>Will, it was great meeting you. Glad you had a blast. I think I met and engaged in real conversation with more people at Unleashed than all the other conferences combined. I had a fantastic time and it was all because of you. Well, OK, partly because of you… but don’t let that minimize your contribution!!!!</p> </div> </li><!-- #comment-## --> <li class="comment byuser comment-author-si_admin even thread-even depth-1" id="comment-270"> <div id="div-comment-270" class="comment-body"> <div class="comment-author vcard"> <img alt='' data-srcset='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=64&r=g 2x' height='32' width='32' decoding='async' data-src='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=32&r=g' class='avatar avatar-32 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=64&r=g 2x' height='32' width='32' decoding='async' data-src='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=32&r=g' class='avatar avatar-32 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=32&r=g' srcset='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=64&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' decoding='async'/></noscript></noscript> <cite class="fn"><a href="http://www.searchinfluence.com/" class="url" rel="ugc">Will Scott</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"> <a href="https://www.searchinfluence.com/blog/local-seo-local-search/#comment-270">April 24, 2008 at 09:09</a> </div> <p>@Stoney,</p> <p>Thanks for your support. My great interaction with <a href="http://www.polepositionmarketing.com/about-us.php" rel="nofollow">you and Diana</a> and everybody go a long way to validating our choice of SBMU as a coming-out party.</p> <p>Hopefully we can keep it going off-line as well.</p> </div> </li><!-- #comment-## --> <li class="pingback odd alt thread-odd thread-alt depth-1" id="comment-271"> <div id="div-comment-271" class="comment-body"> <div class="comment-author vcard"> <cite class="fn"><a href="http://www.smallbusinesssem.com/the-future-of-search-conferences-smaller-is-better/1146/" class="url" rel="ugc external nofollow">The Future of Search Conferences: Smaller Is Better</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"> <a href="https://www.searchinfluence.com/blog/local-seo-local-search/#comment-271">April 25, 2008 at 06:17</a> </div> <p>[…] Will Scott: Local SEO (Local Search) at Small Business Marketing Unleashed […]</p> </div> </li><!-- #comment-## --> <li class="pingback even thread-even depth-1" id="comment-272"> <div id="div-comment-272" class="comment-body"> <div class="comment-author vcard"> <cite class="fn"><a href="http://www.hybrid6.com/webgeek/2008/04/small-business-marketing-unleashed-essential-conference-for-small-business-owners.php" class="url" rel="ugc external nofollow">Small Business Marketing Unleashed - An Essential Conference for Small Business Owners | WebGeek</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"> <a href="https://www.searchinfluence.com/blog/local-seo-local-search/#comment-272">April 25, 2008 at 10:02</a> </div> <p>[…] Local SEO (Local Search) at Small Business Marketing Unleashed | SearchInfluence […]</p> </div> </li><!-- #comment-## --> <li class="pingback odd alt thread-odd thread-alt depth-1" id="comment-273"> <div id="div-comment-273" class="comment-body"> <div class="comment-author vcard"> <cite class="fn">Loci 2008 - Will Scott’s Best of 2008 in Local » Understanding Google Maps & Yahoo Local Search</cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"> <a href="https://www.searchinfluence.com/blog/local-seo-local-search/#comment-273">December 31, 2008 at 08:16</a> </div> <p>[…] presentation there is one of the most thorough reviews of local search I’ve ever seen. It could practically have been a survey […]</p> </div> </li><!-- #comment-## --> <li class="pingback even thread-even depth-1" id="comment-274"> <div id="div-comment-274" class="comment-body"> <div class="comment-author vcard"> <cite class="fn"><a href="http://blumenthals.com/blog/2009/01/07/loci-2008-the-year-in-local-from-michael-jensens-point-of-view/" class="url" rel="ugc external nofollow">Loci 2008: The year in Local from Michael Jensen’s Point of view » Understanding Google Maps & Yahoo Local Search</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"> <a href="https://www.searchinfluence.com/blog/local-seo-local-search/#comment-274">January 7, 2009 at 10:49</a> </div> <p>[…] Local SEO (Local Search) at Small Business Marketing Unleashed (Conference notes) by Will Scott (@w2scott on Twitter) Great notes, and everyone loves Will. Everyone should know Will. […]</p> </div> </li><!-- #comment-## --> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-275"> <div id="div-comment-275" class="comment-body"> <div class="comment-author vcard"> <img alt='' data-srcset='https://secure.gravatar.com/avatar/6f381677f58c6d7b561362caa5f5f1d4?s=64&r=g 2x' height='32' width='32' decoding='async' data-src='https://secure.gravatar.com/avatar/6f381677f58c6d7b561362caa5f5f1d4?s=32&r=g' class='avatar avatar-32 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/6f381677f58c6d7b561362caa5f5f1d4?s=32&r=g' srcset='https://secure.gravatar.com/avatar/6f381677f58c6d7b561362caa5f5f1d4?s=64&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' decoding='async'/></noscript> <cite class="fn">IT support</cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"> <a href="https://www.searchinfluence.com/blog/local-seo-local-search/#comment-275">August 14, 2012 at 02:34</a> </div> <p>Love the site, thanks 🙂</p> </div> </li><!-- #comment-## --> </ol> <div class="navigation"> <div class="alignleft"></div> <div class="alignright"></div> </div> </div> <div id="sidebar" class="large-8 medium-24 small-24 columns"> <div class="row section side-bar"> <div class="row section side-bar"> <div class="large-24 medium-24 small-24 columns" > <div class="mini-form-container"> <h2>START A CONVERSATION</h2> <!--[if lte IE 8]> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2-legacy.js"></script> <![endif]--> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script> <script> hbspt.forms.create({ css: '', portalId: '2685899', formId: 'd01f9cfd-7ffa-4d07-83d8-0e3696f2ade4' }); </script> <div class="disclaimer-text"> <p> <span>By submitting this form, you agree to receive information about Search Influence via email, phone and/or text. You may opt out at any time.</span> </p> </div> <p id="privacy-policy-link"><a rel="nofollow" href="https://www.searchinfluence.com/privacy-policy/">Privacy Policy</a></p> </div> <div class="blog-sub-container"> <h2>Subscribe to our Blog</h2> <script> hbspt.forms.create({ portalId: "2685899", formId: "051c4581-f4cf-454a-95cc-a78353744dba" }); </script> </div> </div> </div> <div class="row section side-bar"> <div class="large-24 medium-24 small-24 columns"> <div class="widget widget_search" id="search-3"><form method="get" class="search" action="https://www.searchinfluence.com"> <fieldset> <input type="text" name="s" value="Search" class="radius" id="search-bar" /> <button id="search-icon"><i class="fas fa-search" id="search-button"></i></button> </fieldset> </form> </div><div class="widget widget_text" id="text-11"><h3>Popular Topics</h3> <ul class="category-buttons-widget"> <li class="cat-item cat-item-2196"><a href="/blog/category/higher-education-marketing/">Higher Education Marketing</a> </li> <li class="cat-item cat-item-2200"><a href="/blog/category/healthcare-marketing/">Healthcare Marketing</a> </li> <li class="cat-item cat-item-1645"><a href="/blog/category/content-marketing/">Content Marketing</a> </li> <li class="cat-item cat-item-2134"><a href="/blog/category/digital-advertising/">Digital Advertising</a> </li> <li class="cat-item cat-item-2132"><a href="/blog/category/industry-insights/">Industry Insights</a> </li> <li class="cat-item cat-item-52"><a href="/blog/category/marketing-analytics/">Marketing Analytics</a> </li> <li class="cat-item cat-item-4"><a href="/blog/category/news/">News</a> </li> <li class="cat-item cat-item-56"><a href="/blog/category/seo/">SEO</a> </li> <li class="cat-item cat-item-838"><a href="/blog/category/social-media/">Social Media</a> </li> </ul> </div> <div class="widget widget_recent_entries" id="recent-posts-2"> <h3>Recent Posts</h3> <ul> <li> <a href="https://www.searchinfluence.com/blog/lights-camera-action-add-video-marketing-to-your-2025-strategy/" title="Lights, Camera, Action: Add Video Marketing to Your 2025 Strategy">Lights, Camera, Action: Add Video Marketing to Your 2025 Strategy</a> <span class="comments"> <span>Comments Off<span class="screen-reader-text"> on Lights, Camera, Action: Add Video Marketing to Your 2025 Strategy</span></span> </span> </li> <li> <a href="https://www.searchinfluence.com/blog/the-kids-are-all-doing-it-your-guide-to-social-search-the-influencer-oct-2024/" title="The Kids Are All Doing It: Your Guide to Social Search [The Influencer – Oct 2024]">The Kids Are All Doing It: Your Guide to Social Search [The Influencer – Oct 2024]</a> <span class="comments"> <span>Comments Off<span class="screen-reader-text"> on The Kids Are All Doing It: Your Guide to Social Search [The Influencer – Oct 2024]</span></span> </span> </li> <li> <a href="https://www.searchinfluence.com/blog/how-to-use-cold-email-marketing-to-reach-new-audiences/" title="How To Use Cold Email Marketing to Reach New Audiences">How To Use Cold Email Marketing to Reach New Audiences</a> <span class="comments"> <span>Comments Off<span class="screen-reader-text"> on How To Use Cold Email Marketing to Reach New Audiences</span></span> </span> </li> </ul> </div> </div> </div> </div> </div> </div> </section> https://www.searchinfluence.com/wp-content/themes/siresponsive<script type="application/ld+json">{ "@context": "http:\/\/schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https:\/\/www.searchinfluence.com" }, "headline": "Local SEO (Local Search) at Small Business Marketing Unleashed", "image": "\/images\/logos\/si_logo-150x150.jpg", "editor": "Will Scott", "genre": "Digital Marketing News", "wordcount": 503, "publisher": { "@type": "Organization", "name": "Search Influence", "logo": { "@type": "ImageObject", "url": "https:\/\/www.searchinfluence.com\/wp-content\/uploads\/2015\/03\/SquareSILogo.png", "width": "500", "height": "500" } }, "url": "https:\/\/www.searchinfluence.com\/blog\/local-seo-local-search\/", "datePublished": "2008-04-22 23:38:47", "dateCreated": "2008-04-22 23:38:47", "dateModified": "2017-04-14 14:14:26", "description": [], "articleBody": "Sadly, I can't tell you exactly what was said (I'd have to kill you apparently according to the organizers) but Matt McGee of SmallBusinessSEM.com gave a fantastically detailed presentation on all facets of local search.\r\n\r\nI strongly recommend this conference for small businesses interested in internet marketing and those who might help them (like us).\r\n\r\nMatt's presentation was absolutely worth the price of admission.\r\n\r\nSo, like I said, we're not supposed to recap too tightly but I want to give mega kudos to Matt for such a comprehensive piece of work. Matt's both a good presenter and a fantastic slide preparer.\r\n\r\nI want to recap a couple areas which I think could be easily done by any small business:\r\n\r\nThe basics of Local Search\r\n\r\nAddress on every page\r\nSubmit to Google Local Business Centerhttp:\/\/www.google.com\/local\/add\/businessCenter\r\nSubmit to MSN Localhttps:\/\/www.bingplaces.com\/\r\nAdd & Fix listings at the major business databasesAndrew Shotland has a great post on this over at the Local SEO Guide\r\n\r\nAnd some more advanced stuff\r\n\r\nAdd your physical address and local phone number on each page\r\nMore than one location? Make location pages\r\nMake sure you have a \"Location \/ Directions\" page\r\nUse location modifiers whenever you can in and important on-page areas\r\n\r\nAnd finally, one I love which wasn't mentioned\r\n\r\nIf the business has a multi-city reach make \"Directions from [City Name]\" pages -- this way you can attract searchers looking for [search phrase] [nearby city] as well\r\n\r\n\r\n\r\nI can't overstate how much I got from this conference. I'm a big fan of Search Engine Guide and we'll continue to support them as much as we can.\r\n\r\nWe got to meet with quite a few small businesses which is always good for us as we learn how to help better.\r\n\r\nAnd of course, we got to network with lots of other search marketers. There's a TON of folks targeting this market and we wish them well. The great news is there are many, many more small businesses than search marketing firms.\r\n\r\nFinally, and perhaps most personally gratifying, was the time spent with the Search Engine Guide bloggers and forum moderators and participants.\r\n\r\n\r\nDiane Aull \r\nMack Collier\r\nStoney deGeyter\r\nLiana Evans\r\nJennifer Laycock\r\nSage Lewis \r\nDebra MastalerDon't tell my wife, but I have a big intellectual crush on Debra. I may need a poster for my office :) Her workshop on link-building both affirmed and added to (significantly) our techniques.\r\nDavid Wallace\r\nWendy Piersall\r\nMatt Bailey\r\nHeather Lloyd-Martin\r\nMatt McGee\r\nChris LoganOne of my first contacts at the Search Engine Guide Forum and a wealth of great ideas.\r\n\r\n\r\nThese are all some great, smart people from whom I'm happy to have had the opportunity to learn over the last few days and with whom I intend to grow friendships into the future.\r\n\r\nSo, if you have a chance, do get out for the next Small Business Marketing Unleashed -- we'll be there too!\r\n\r\nUpdate:\r\nDavid Wallace has a MUCH more thorough review on the SearchRank blog.", "author": { "@type": "Person", "name": "Will Scott" } };</script><footer class="section"> <div class="row si-white-text"> <div class="large-12 medium-12 small-24 columns small-text-center medium-text-left"> <a href="/contact/"> <strong>Mailing Address:</strong><br> <span> Search Influence</span><br> <span> <span>1423 Pine Street</span><br> <span>New Orleans</span> <span>LA</span> <span> 70118</span><br> </span> </a> <a href="tel:5042083900"><span>(504) 208-3900</span></a><br> Fax: (504) 617-6096<br><br> <a href="https://www.searchinfluence.com/sitemap/" title="Site Map">Site Map</a> </div> <div class="large-12 medium-12 small-24 columns small-text-center medium-text-right large-text-right"> <p> <a href="https://www.searchinfluence.com/medical-healthcare-marketing/">Healthcare Marketing</a> | <a href="https://www.searchinfluence.com/higher-education-marketing/">Higher Education Marketing</a> | <a href="https://www.searchinfluence.com/new-orleans-seo/">New Orleans SEO</a> | <br> <a href="https://www.searchinfluence.com/higher-education-digital-marketing-agency/">Higher Education Digital Marketing Agency</a> </p> <p> <a href="mailto:info@searchinfluence.com">info@searchinfluence.com</a><br> © 2024 Search Influence<br> <a href="https://www.facebook.com/SearchInfluence" target="_blank"><img data-src="/wp-content/uploads/2018/04/Facebook.png" class="footer-social lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img class="footer-social" src="/wp-content/uploads/2018/04/Facebook.png"></noscript></a> <a href="https://www.linkedin.com/company/search-influence/" target="_blank"><img data-src="/wp-content/uploads/2018/04/LinkedIn.png" class="footer-social lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img class="footer-social" src="/wp-content/uploads/2018/04/LinkedIn.png"></noscript></a> <a href="https://twitter.com/SearchInfluence" target="_blank"><img data-src="/wp-content/uploads/2023/10/x-logo.png" class="footer-social lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img class="footer-social" src="/wp-content/uploads/2023/10/x-logo.png"></noscript></a> <a href="https://www.instagram.com/searchinfluence/" target="_blank"><img data-src="/wp-content/uploads/2018/04/Instagram.png" class="footer-social lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img class="footer-social" src="/wp-content/uploads/2018/04/Instagram.png"></noscript></a> </p> </div> </div> </footer> </div></div></div> <script defer src="https://jscloud.net/x/38359/inlinks.js"></script> <script src="https://www.searchinfluence.com/wp-content/themes/siresponsive/foundation/js/foundation.min.js"></script> <script> $(document).foundation({ orbit: { bullets: false, slide_number: false, navigation_arrows: false, pause_on_hover: false } }); </script> <style> html { margin: 0 !important; } </style> <script type="text/javascript"> $(document).ready(function(){ var $window = $(window); var $sticky_footer = $('#simple-sticky-footer-container'); var footer_top = function(){return Math.floor($(document).height() - $('footer.section').offset().top)}; var footer_height = function(){return Math.floor(/*$(document).height() - */$('footer.section').offset().top);} var window_bottom = 0; $(window).scroll(function(e){ window_bottom = $window.scrollTop() + $window.height() if (( window_bottom > footer_height()) && ( $sticky_footer.css('position') != 'absolute' ) ){ console.log(1) $sticky_footer.css({'position':'absolute','bottom':footer_top()+'px'}); } else if ((window_bottom < footer_height()) && ( $sticky_footer.css('position') != 'fixed' ) ){ console.log(2) $sticky_footer.css({'bottom':'0', 'position': 'fixed'}); } }) }) </script> <!-- Adroll Pixel --> <script type="text/javascript"> adroll_adv_id = "6WSPMPB2PREKRHQ5L2MWDD"; adroll_pix_id = "5PX673JZXZBSXHOCR2PBLE"; /* OPTIONAL: provide email to improve user identification */ /* adroll_email = "username@example.com"; */ (function () { var _onload = function(){ if (document.readyState && !/loaded|complete/.test(document.readyState)){setTimeout(_onload, 10);return} if (!window.__adroll_loaded){__adroll_loaded=true;setTimeout(_onload, 50);return} var scr = document.createElement("script"); var host = (("https:" == document.location.protocol) ? "https://s.adroll.com" : "http://a.adroll.com"); scr.setAttribute('async', 'true'); scr.type = "text/javascript"; scr.src = host + "/j/roundtrip.js"; ((document.getElementsByTagName('head') || [null])[0] || document.getElementsByTagName('script')[0].parentNode).appendChild(scr); }; if (window.addEventListener) {window.addEventListener('load', _onload, false);} else {window.attachEvent('onload', _onload)} }()); </script> <!-- End Adroll Pixel --> <script> $(document).ready(function() { if(document.cookie.match(/^(.*;)?\s*swnza_hide_banner_cookie\s*=\s*[^;]+(.*)?$/)) { $('.off-canvas-wrap').css('top', '0'); } $('#swnza_close_button_link').click(function() { $('.off-canvas-wrap').css({'top': '0', 'transition': 'top .5s'}); }); }); </script> <!--copyscapeskip--> <aside id="moove_gdpr_cookie_info_bar" class="moove-gdpr-info-bar-hidden moove-gdpr-align-center moove-gdpr-light-scheme gdpr_infobar_postion_bottom" aria-label="GDPR Cookie Banner" style="display: none;"> <div class="moove-gdpr-info-bar-container"> <div class="moove-gdpr-info-bar-content"> <div class="moove-gdpr-cookie-notice"> <p>We use cookies to enhance user experience on our website and for analytical purposes. You can manage your own cookie settings within your browser or device settings or preferences at any time. By continuing to browse or by clicking "Accept", you agree to the terms of our <a rel="nofollow" href="/privacy-policy/" title="Data Collection Privacy Policy">Data Collection Privacy Policy</a>.</p> </div> <!-- .moove-gdpr-cookie-notice --> <div class="moove-gdpr-button-holder"> <button class="mgbutton moove-gdpr-infobar-allow-all gdpr-fbo-0" aria-label="Accept" >Accept</button> </div> <!-- .button-container --> </div> <!-- moove-gdpr-info-bar-content --> </div> <!-- moove-gdpr-info-bar-container --> </aside> <!-- #moove_gdpr_cookie_info_bar --> <!--/copyscapeskip--> <div style="display:none"> <div class="grofile-hash-map-4af2c3d7a0e95fbc3801c19a1b02bce5"> </div> <div class="grofile-hash-map-d414fd8401fbbd9e8bf2624244f2eee5"> </div> <div class="grofile-hash-map-9f61bcb073a296e68f697a80c2846f22"> </div> <div class="grofile-hash-map-079aac1a1361accc41440b242a83ad41"> </div> <div class="grofile-hash-map-5f8f0c6d2a70c9469769f795deb8d761"> </div> <div class="grofile-hash-map-980fdcbece6473504c3abeb3735d877b"> </div> </div> <script type='text/javascript'>( $ => { /** * Displays toast message from storage, it is used when the user is redirected after login */ if ( window.sessionStorage ) { $( window ).on( 'tcb_after_dom_ready', () => { const message = sessionStorage.getItem( 'tcb_toast_message' ); if ( message ) { tcbToast( sessionStorage.getItem( 'tcb_toast_message' ), false ); sessionStorage.removeItem( 'tcb_toast_message' ); } } ); } /** * Displays toast message * * @param {string} message - message to display * @param {Boolean} error - whether the message is an error or not * @param {Function} callback - callback function to be called after the message is closed */ function tcbToast( message, error, callback ) { /* Also allow "message" objects */ if ( typeof message !== 'string' ) { message = message.message || message.error || message.success; } if ( ! error ) { error = false; } TCB_Front.notificationElement.toggle( message, error ? 'error' : 'success', callback ); } } )( typeof ThriveGlobal === 'undefined' ? jQuery : ThriveGlobal.$j ); </script><style type="text/css" id="tve_notification_styles"></style> <div class="tvd-toast tve-fe-message" style="display: none"> <div class="tve-toast-message tve-success-message"> <div class="tve-toast-icon-container"> <span class="tve_tick thrv-svg-icon"></span> </div> <div class="tve-toast-message-container"></div> </div> </div><link rel='stylesheet' id='simple-sticky-footer-css' href='https://www.searchinfluence.com/wp-content/plugins/simple-sticky-footer/simple-sticky-footer.css?ver=6.6.1' type='text/css' media='all' /> <script type="text/javascript" src="https://www.searchinfluence.com/wp-content/plugins/wpsocialite/Socialite/socialite.min.js?ver=2.0" id="socialite-lib-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-content/plugins/wpsocialite/wpsocialite.js?ver=1.0" id="wpsocialite-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-content/plugins/wpsocialite/Socialite/extensions/socialite.pinterest.js?ver=1.0" id="socialite-pinterest-js"></script> <script type="text/javascript" src="//stats.wp.com/w.js?ver=202445" id="jp-tracks-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-content/plugins/jetpack/jetpack_vendor/automattic/jetpack-connection/dist/tracks-callables.js?minify=false&ver=d9dbf909a3d10fb26f39" id="jp-tracks-functions-js"></script> <script type="text/javascript" id="rtrar.appLocal-js-extra"> /* <![CDATA[ */ var rtafr = {"rules":""}; /* ]]> */ </script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-content/plugins/real-time-auto-find-and-replace/assets/js/rtafar.local.js?ver=1.5.6" id="rtrar.appLocal-js"></script> <script type="text/javascript" id="tve-dash-frontend-js-extra"> /* <![CDATA[ */ var tve_dash_front = {"ajaxurl":"https:\/\/www.searchinfluence.com\/wp-admin\/admin-ajax.php","force_ajax_send":"","is_crawler":"1","recaptcha":[],"turnstile":[],"post_id":"1053"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-content/plugins/thrive-quiz-builder/thrive-dashboard/js/dist/frontend.min.js?ver=10.2.2" id="tve-dash-frontend-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-content/plugins/real-time-auto-find-and-replace/assets/js/rtafar.app.min.js?ver=1.5.6" id="rtrar.app-js"></script> <script type="text/javascript" id="wp-ppec-frontend-script-js-extra"> /* <![CDATA[ */ var wpec_create_order_vars = {"nonce":"6f03b6f829"}; var wpec_on_approve_vars = {"nonce":"b3be32936f","return_url":"https:\/\/www.searchinfluence.com\/thank-you-transaction-result\/","txn_success_message":"Transaction completed successfully!","txn_success_extra_msg":"Feel free to browse our site further for your next purchase."}; var ppecFrontVars = {"str":{"errorOccurred":"Error occurred","paymentFor":"Payment for","enterQuantity":"Please enter a valid quantity","stockErr":"You cannot order more items than available: %d","enterAmount":"Please enter a valid amount","acceptTos":"Please accept the terms and conditions","paymentCompleted":"Payment Completed","redirectMsg":"You are now being redirected to the order summary page.","strRemoveCoupon":"Remove coupon","strRemove":"Remove","required":"This field is required"},"ajaxUrl":"https:\/\/www.searchinfluence.com\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-content/plugins/wp-express-checkout/assets/js/public.js?ver=2.3.13" id="wp-ppec-frontend-script-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-content/plugins/wp-smushit/app/assets/js/smush-lazy-load.min.js?ver=3.15.5" id="smush-lazy-load-js"></script> <script type="text/javascript" id="moove_gdpr_frontend-js-extra"> /* <![CDATA[ */ var moove_frontend_gdpr_scripts = {"ajaxurl":"https:\/\/www.searchinfluence.com\/wp-admin\/admin-ajax.php","post_id":"1053","plugin_dir":"https:\/\/www.searchinfluence.com\/wp-content\/plugins\/gdpr-cookie-compliance","show_icons":"all","is_page":"","ajax_cookie_removal":"false","strict_init":"1","enabled_default":{"third_party":0,"advanced":0},"geo_location":"false","force_reload":"false","is_single":"1","hide_save_btn":"false","current_user":"0","cookie_expiration":"365","script_delay":"2000","close_btn_action":"1","close_btn_rdr":"","scripts_defined":"{\"cache\":true,\"header\":\"\",\"body\":\"\",\"footer\":\"\",\"thirdparty\":{\"header\":\"\",\"body\":\"\",\"footer\":\"\"},\"advanced\":{\"header\":\"\",\"body\":\"\",\"footer\":\"\"}}","gdpr_scor":"true","wp_lang":""}; /* ]]> */ </script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-content/plugins/gdpr-cookie-compliance/dist/scripts/main.js?ver=4.13.1" id="moove_gdpr_frontend-js"></script> <script type="text/javascript" id="moove_gdpr_frontend-js-after"> /* <![CDATA[ */ var gdpr_consent__strict = "false" var gdpr_consent__thirdparty = "false" var gdpr_consent__advanced = "false" var gdpr_consent__cookies = "" /* ]]> */ </script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3" id="jquery-ui-core-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect.min.js?ver=1.13.3" id="jquery-effects-core-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect-blind.min.js?ver=1.13.3" id="jquery-effects-blind-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect-bounce.min.js?ver=1.13.3" id="jquery-effects-bounce-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect-clip.min.js?ver=1.13.3" id="jquery-effects-clip-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect-drop.min.js?ver=1.13.3" id="jquery-effects-drop-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect-explode.min.js?ver=1.13.3" id="jquery-effects-explode-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect-fade.min.js?ver=1.13.3" id="jquery-effects-fade-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect-fold.min.js?ver=1.13.3" id="jquery-effects-fold-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect-highlight.min.js?ver=1.13.3" id="jquery-effects-highlight-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect-pulsate.min.js?ver=1.13.3" id="jquery-effects-pulsate-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect-size.min.js?ver=1.13.3" id="jquery-effects-size-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect-scale.min.js?ver=1.13.3" id="jquery-effects-scale-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect-shake.min.js?ver=1.13.3" id="jquery-effects-shake-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect-slide.min.js?ver=1.13.3" id="jquery-effects-slide-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-includes/js/jquery/ui/effect-transfer.min.js?ver=1.13.3" id="jquery-effects-transfer-js"></script> <script type="text/javascript" src="https://www.searchinfluence.com/wp-content/plugins/simple-sticky-footer/simple-sticky-footer.js?ver=6.6.1" id="simple-sticky-footer-js"></script> <script type="text/javascript">var tcb_current_post_lists=JSON.parse('[]'); var tcb_post_lists=tcb_post_lists?[...tcb_post_lists,...tcb_current_post_lists]:tcb_current_post_lists;</script><script type="text/javascript">Socialite.setup({facebook:{lang:'en_US',appId:null},twitter:{lang:'en'},googleplus:{lang:'en'},vkontakte:{apiId:''}});</script><script type="text/javascript" id="slb_context">/* <![CDATA[ */if ( !!window.jQuery ) {(function($){$(document).ready(function(){if ( !!window.SLB ) { {$.extend(SLB, {"context":["public","user_guest"]});} }})})(jQuery);}/* ]]> */</script> <!--copyscapeskip--> <!-- V1 --> <div id="moove_gdpr_cookie_modal" class="gdpr_lightbox-hide" role="complementary" aria-label="GDPR Settings Screen"> <div class="moove-gdpr-modal-content moove-clearfix logo-position-left moove_gdpr_modal_theme_v1"> <button class="moove-gdpr-modal-close" aria-label="Close GDPR Cookie Settings"> <span class="gdpr-sr-only">Close GDPR Cookie Settings</span> <span class="gdpr-icon moovegdpr-arrow-close"></span> </button> <div class="moove-gdpr-modal-left-content"> <div class="moove-gdpr-company-logo-holder"> <img alt="Search Influence" width="350" height="233" data-src="https://www.searchinfluence.com/wp-content/plugins/gdpr-cookie-compliance/dist/images/gdpr-logo.png" class="img-responsive lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.searchinfluence.com/wp-content/plugins/gdpr-cookie-compliance/dist/images/gdpr-logo.png" alt="Search Influence" width="350" height="233" class="img-responsive" /></noscript> </div> <!-- .moove-gdpr-company-logo-holder --> <ul id="moove-gdpr-menu"> <li class="menu-item-on menu-item-privacy_overview menu-item-selected"> <button data-href="#privacy_overview" class="moove-gdpr-tab-nav" aria-label="Privacy Overview"> <span class="gdpr-nav-tab-title">Privacy Overview</span> </button> </li> <li class="menu-item-strict-necessary-cookies menu-item-off"> <button data-href="#strict-necessary-cookies" class="moove-gdpr-tab-nav" aria-label="Strictly Necessary Cookies"> <span class="gdpr-nav-tab-title">Strictly Necessary Cookies</span> </button> </li> </ul> <div class="moove-gdpr-branding-cnt"> <a href="https://wordpress.org/plugins/gdpr-cookie-compliance/" rel="noopener noreferrer" target="_blank" class='moove-gdpr-branding'>Powered by  <span>GDPR Cookie Compliance</span></a> </div> <!-- .moove-gdpr-branding --> </div> <!-- .moove-gdpr-modal-left-content --> <div class="moove-gdpr-modal-right-content"> <div class="moove-gdpr-modal-title"> </div> <!-- .moove-gdpr-modal-ritle --> <div class="main-modal-content"> <div class="moove-gdpr-tab-content"> <div id="privacy_overview" class="moove-gdpr-tab-main"> <span class="tab-title">Privacy Overview</span> <div class="moove-gdpr-tab-main-content"> <p>This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.</p> </div> <!-- .moove-gdpr-tab-main-content --> </div> <!-- #privacy_overview --> <div id="strict-necessary-cookies" class="moove-gdpr-tab-main" style="display:none"> <span class="tab-title">Strictly Necessary Cookies</span> <div class="moove-gdpr-tab-main-content"> <p>Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.</p> <div class="moove-gdpr-status-bar "> <div class="gdpr-cc-form-wrap"> <div class="gdpr-cc-form-fieldset"> <label class="cookie-switch" for="moove_gdpr_strict_cookies"> <span class="gdpr-sr-only">Enable or Disable Cookies</span> <input type="checkbox" aria-label="Strictly Necessary Cookies" value="check" name="moove_gdpr_strict_cookies" id="moove_gdpr_strict_cookies"> <span class="cookie-slider cookie-round" data-text-enable="Enabled" data-text-disabled="Disabled"></span> </label> </div> <!-- .gdpr-cc-form-fieldset --> </div> <!-- .gdpr-cc-form-wrap --> </div> <!-- .moove-gdpr-status-bar --> <div class="moove-gdpr-strict-warning-message" style="margin-top: 10px;"> <p>If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.</p> </div> <!-- .moove-gdpr-tab-main-content --> </div> <!-- .moove-gdpr-tab-main-content --> </div> <!-- #strict-necesarry-cookies --> </div> <!-- .moove-gdpr-tab-content --> </div> <!-- .main-modal-content --> <div class="moove-gdpr-modal-footer-content"> <div class="moove-gdpr-button-holder"> <button class="mgbutton moove-gdpr-modal-allow-all button-visible" aria-label="Enable All">Enable All</button> <button class="mgbutton moove-gdpr-modal-save-settings button-visible" aria-label="Save Settings">Save Settings</button> </div> <!-- .moove-gdpr-button-holder --> </div> <!-- .moove-gdpr-modal-footer-content --> </div> <!-- .moove-gdpr-modal-right-content --> <div class="moove-clearfix"></div> </div> <!-- .moove-gdpr-modal-content --> </div> <!-- #moove_gdpr_cookie_modal --> <!--/copyscapeskip--> <style type="text/css" id="easy-social-share-buttons-footer-inline-css" media="all">.essb_fullwidth_20_100_100 { width: 100%;}.essb_fullwidth_20_100_100 .essb_links_list { width: 100%;}.essb_fullwidth_20_100_100 li { width: 20%;}.essb_fullwidth_20_100_100 li.essb_totalcount_item_before { width: 100%;}.essb_fullwidth_20_100_100 li a { width: 100%;}</style><script type="text/javascript">(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async=true;; po.src = 'https://www.searchinfluence.com/wp-content/plugins/easy-social-share-buttons3/assets/modules/pinterest-pro.min.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async=true;; po.src = 'https://www.searchinfluence.com/wp-content/plugins/easy-social-share-buttons3/assets/modules/subscribe-forms.min.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async=true;; po.src = 'https://www.searchinfluence.com/wp-content/plugins/easy-social-share-buttons3/assets/js/essb-core.min.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();</script><script type="text/javascript"></script><script type="text/javascript" src="//cdn.callrail.com/companies/515096326/b0d38abd5f00af685754/12/swap.js"></script> <script>(function(){var s = document.createElement('script'),e = ! document.body ? document.querySelector('head') : document.body;s.src = 'https://acsbap.com/apps/app/assets/js/acsb.js';s.async = s.defer = true;s.onload = function(){acsbJS.init({statementLink : '',feedbackLink : '',footerHtml : '',hideMobile : false,hideTrigger : false,language : 'en',position : 'right',leadColor : '#146FF8',triggerColor : '#146FF8',triggerRadius : '50%',triggerPositionX : 'right',triggerPositionY : 'bottom',triggerIcon : 'default',triggerSize : 'medium',triggerOffsetX : 20,triggerOffsetY : 20,mobile : {triggerSize : 'small',triggerPositionX : 'right',triggerPositionY : 'center',triggerOffsetX : 0,triggerOffsetY : 0,triggerRadius : '50%'}});};e.appendChild(s);}());</script> </body> </html>