How Do I Keep My Facebook Fans Happy and Engaged? — 3 Easy Ways To Get Likes And Keep Them
October 28th, 2011 by
Let’s face it: social media marketing jargon can sound like a different language, especially if you’re wrestling with the eternal question of “What do my Facebook fans want to see? How do I keep them happy?” You know your brand inside and out, so it can be helpful to think of your social media content in the same way you think about your business. Unless you’re a professional trapeze artist, chances are the day-to-day grind of your job can sometimes leave you bored to tears. The same applies to online communities in terms of marketing and promotion. For many of the 800+ million active Facebook users, logging on is habitual and something they’re doing multiple times per day. Facebookers who follow your page don’t want to see the same type of content over and over. That’s the fastest way to turn them off from interacting with your page in a positive way, or at all. The most successful Facebook pages have a give-and-take relationship with their fans. Three things to remember for growing and motivating your online communities:
- Show them you care, you really care! Ensure your newest followers feel valued, appreciated and motivated to interact with your page. Welcome new fans personally, like you would a new co-worker, by tagging them in a welcome message or sending a quick and friendly (non-spammy, of course) direct message.
- Beware of the disgruntled fan. When considering a Facebook contest as a way to gain likes, it’s important to keep in mind the resulting new “Fans” can easily turn on you should they be promised something that is not delivered. These are not the fans you want to attract to your page, as the wreckage they often leave can be detrimental to your brand’s reputation. Many a Facebook page has suffered when the competition gets ugly due to misunderstood rules. Fans can become aggressively competitive, rallying other fans around them. Remember, any competition on Facebook should comply with Facebook’s Promotion Guidelines, or you run the risk of having your page removed entirely. Don’t get me wrong, free stuff is awesome. Offering ‘added value’ as a way to gain more followers has proven successful in the past, but the lines between friendly competition and cut-throat rivalry can be blurred very quickly. There are tons of alternative ways to engage with people, and getting creative with your content doesn’t have to cost money but can work wonders for motivating your online community.
- Creative content is king. Organically grow your fan base my keeping existing fans engaged with your page. Think about how you might get your co-workers motivated in the office and apply the same tactics to your Facebook fans. In terms of contests, sometimes the big ticket prize items will only spark jealousy and animosity among the group. Often a much smaller scale pat on the back will do the trick. Consider running a weekly trivia contest with a funny, motivating and free (for you) prize like a “cyber high-5” or an original Internet meme. Instead of gaining a bunch of superficial ‘Likes,’ your fans will engage, comment and even share your content with their own friends.
Lighthearted, fun content will ensure you and your Facebook fans’ interactions are positive and mutually beneficial. Keep the fans you have engaged and your number of ‘Likes’ is bound to keep climbing.
It could be an interesting article, if it was not so vague. It says about millions of ways but has not mentioned any, just some cyber high 5 that is not explained at all. what is the purpose at least of the high 5 cyber “game”? Any other examples?
Hi Steve! Thanks for reading and commenting. The cyber high-5 is but one example of a fun and simple prize or reward you can offer your followers for participating/engaging with your page. This particular example is one that came from a social media manager after a contest went terribly wrong. Fans were enraged after not coming up with the prize (a big screen TV), and rallied around one another, essentially tearing up the Page! The page admin knew she had to do something to re-engage with her community so she started a weekly trivia contest with the prize of a “cyber high-5” promised. Fans loved it! They congratulated the winners and left comments saying how they hope they win next week. It was so much fun and so simple and so healthy for the community.
Depending on your brand or business, something this silly might not be applicable. The idea is to keep your content creative and light, avoiding big ticket prizes that may cause animosity among your fans. Most people get on Facebook to engage, so utilizing Poll Questions can work well in that respect. Many pages also see great success with photos. Encourage fans to add photos or to tag your page!
I hope these suggestions answer your questions. Check back with the blog for more ideas and updates. Thanks again for reading!
[…] active. Thank users for commenting or reviewing your business, and encourage interaction on your main page. Saying thank you can go a long way for many consumers, both current and […]
[…] been coined “Pin It To Win It” and it’s taking Pinterest by storm. We’ve talked about using Facebook contests to promote fan engagement, but this is the first push towards competition-based community […]
[…] here. While the newness of social media has made it a necessity for businesses to figure out how to connect with their consumers, it also means a lot of wandering into the creative unknown — which can yield stellar results or […]