Client Insider – August 2025: Tracking AI Visibility
August 27th, 2025 by
How We’re Adapting Your Strategy for AI Search
We’re managing the technical nuances for you. There are two key things we want you to know about this important industry change:
1. We’ve shifted our SEO approach to optimize for AI search.
Some examples are:
- Keyword Targeting: Adjusted the way we select keywords to target concepts that AI understands best
- Content Structure: Updated the way we structure content so AI parses it easily and uses it in results. This means we’ll update pages we’ve already optimized with AI best practices.
- Language Use: Changed the language we use in writing to be simpler and more direct
- Citations: Expanded our link building strategy to prioritize brand mentions, brand mentions even when there isn’t a link
- Content Republishing: Began encouraging production and republishing content on trusted off-site sources (like LinkedIn and YouTube) to give you a stronger chance of being included in the AI answers
- AI Visibility Tracking: Updated reporting to show AI-driven traffic and will be offering enhanced AI visibility tracking (similar to keyword ranking tracking) soon
These changes to your SEO approach will increase your visibility in Google’s AI Overviews, ChatGPT, and more. It also helps with organic search engine ranking.
2. Traditional SEO tactics support AI search ranking.
The presence in Google’s top 10 organic results is highly correlated with being cited in AI Overviews (~41% of citations come from Google’s top 10).
How AI is Changing Search and SEO
SEO is undergoing a significant transformation in an AI-powered search world, requiring adaptation of fundamental strategies rather than a complete overhaul.
In our recent webinar, we dove into the overall shift as well as the changes to SEO strategy.
Watch the replay to learn more, or read our blog post recap here.
