This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Social Media Education and News
-
Review: Pinterest Users and Marketers Enjoy Redesigned Profiles and Added Features
Maybe I’m a little late since Pinterest rolled out its redesigned profile pages two weeks ago, but being fashionably late is kind of my ‘thing.’ Users and businesses using Pinterest for marketing can now enjoy the benefit of more beautiful profile pages and an easier-to-use Recent Activity feature. Before passing …
Continue Reading >> -
Where Do We Get Our News — the Source of Social Media or Social Media as Source?
It’s always up for debate on what’s “newsworthy.” In the time before computers, newspaper and newscasts were the ones that dictated what was important in the world. What they considered “news” and a “must-know” became what was published and what we did know. But now things are different — very …
Continue Reading >> -
SI Social: Hunger Games Viral Campaign is Clever Marketing at its Best
The next blockbuster young adult film is just about to explode onto the silver screen: The Hunger Games, based on Suzanne Collins’ bestselling trilogy of the same name. Aimed at the Twilight set of YA readers, it tells the story of a courageous tomboy named Katniss Everdeen who lives in …
Continue Reading >> -
Facebook Timeline For Pages Released: What To Expect
“Welcome to your Page Preview” is a frightening heading for any marketer, especially on a platform like Facebook that is so limited in design. But today, Facebook Page owners across the country are seeing the innovations that came to personal profiles move on up to the east side of business …
Continue Reading >> -
[eBook] Google Plus for Business
Take Seven Steps to Social Media Heaven today! 90 million users can’t be wrong: Google+ is the newest and fastest-growing social network, recently opening its doors to small businesses. The multifaceted integration with search, social discussion and sharing, and the rise of a platform for authority has made Google+ a …
Continue Reading >> -
SI Social: Timberlake Uses Star Power To Hype MySpace TV
[SI Social is a monthly series from Search Influence that looks at what’s going on in the social media world.] It’s true that most of us may have had a MySpace profile some year ago, but if you’re anything like me, you probably only maintain one major social media profile …
Continue Reading >> -
Learn How People Read Facebook and Make Your Business Page Better
With the era of social media marketing only growing by the day, more and more business owners are realizing that maintaining a presence on websites such as Facebook or Google+ is not just an option anymore — it’s essential. Establishing a business page on these sites is the first step, …
Continue Reading >> -
Improvements to Google+ Brand Pages
Yesterday, Google announced three much-called-for improvements to Google+ Brand Pages. After receiving a lot of feedback over the last few weeks, the Pages Engineers have added some new features that should be received well among the G+ Pages community. Apparently, they really do care what we think! Multi-Admin support! – …
Continue Reading >> -
New Kid on the Social Media Block – How to Generate Brand Awareness and Valuable Links using Pinterest
As an admittedly addicted Pinterest user, I’d like to clear up a few things about the relatively young social media site and its potential use for marketing and SEO linkbuilding. With Pinterest quickly rising in popularity, I’m constantly hearing it referred to as a social bookmarking tool for sharing images. …
Continue Reading >> -
Google+ Opens For Businesses — Potential And How To Get Your Face In The SERPs
The new kid on the block has opened itself to businesses in two principal ways. Unlike Facebook, which focuses on admin-managed pages, and Twitter, which couldn’t care less if a person, place, or animal is represented in a feed, Google initially maintained its focus on people in its business-level implementation …
Continue Reading >>