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Industry Insights
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A Little Bit Goes a Long Way: Small Steps For Improving Your Online Presence
Establishing your online presence can seem like a daunting task for small businesses or those who are less knowledgeable about the tech world. Fortunately, there are a few simple ways to market your brand and engage your customers without the hassle. Taking actions like creating social media accounts, keeping your …
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Retool Your Online Presence: 3 Tips for Small Auto and Home Repair Businesses
Everyone can relate to the frustration surrounding a defunct air conditioning unit or a well-traveled car falling apart—which is part of the reason why HVAC and auto repair companies are ubiquitous, particularly in the small business arena. As it stands today, there are over 1 million home and auto emergency …
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Workplace Wellness Helps Your Waistline and Your Bottom Line
When pondering the thought of working in an office, several defining factors come to mind quite promptly. One of these components is the sedentary aspect of the job’s general environment. Often, active and health-conscious individuals will refrain from taking office jobs for this reason, because sitting all day long is …
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NOLA’s Mama Maji Leverages Online Relationships to Fight Global Water Crisis
Based in New Orleans, Mama Maji is a nonprofit organization that works globally to connect and empower women to address the global water crisis. Every day, women lose 152 million hours collecting the water necessary to drink, cook, clean, and bathe. In spite of the need for clean water access …
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Franchise Marketing: If You Aren’t Following These 4 Tips, You Aren’t Doing It Right
Franchise opportunities and the franchise sector grew by a whopping 28,800 jobs in June 2015, according to the latest report from the ADP Research Institute. It’s true: franchises in the U.S. are growing at a powerful rate. With this growth comes a need for specific digital marketing solutions to deliver …
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For Small Law Practices, Online Resources Can Be Judge & Jury
For many solo practitioners and small law firms just starting out, establishing a consistent client base is the number one priority. In the increasingly competitive land of marketing your law practice, it’s imperative to look beyond the traditional methods such as putting your picture on a billboard, directly contacting potential …
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Word of Mouth in the Digital Age: The Importance of Online Reviews
Having just moved, I’ve spent a lot of my free time shopping on Amazon. From new bathmats to nice wine glasses, a majority of my paychecks have gone towards furnishing my new house. One thing I really needed, though, was a solution to the rock of a mattress that came …
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Go Go Google Grantspro
Being a Google Grants Pro: So you’ve heard of Google Ad Grants … in fact, you applied to be a part of the program ages ago. IN FACT, you have been a part of the Google Ad Grants program since like 2005 and you’ve been running campaigns in AdWords to …
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Continuity Is Key: 5 Tips for Syncing Up Your Multi-Location Franchise Marketing Plan
To the Small Business/Franchise Owner Interested in Growth: You have started a business and are considering an expansion, which will include another location (or several)! In doing so, you’ve been able to achieve what many people only dream of doing. You’re reaping the rewards and ready for more, so what …
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A Tale of Two Google+ Updates: Shutting Down G+ Pages & Disconnecting YouTube From G+
In the past week, two new Google Plus updates have come to light. First, we found out that as of July 28, Google has plans to shut down inactive and unverified Google My Business (aka Google Plus) listings. On Monday, July 27, Google’s Bradley Horowitz posted on Google’s official blog …
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