Digital Advertising Education and News

• First step in writing PPC ad copy: THINK

  September 21, 2010 by in Digital Advertising Search Influence Alumni - Comments Off on First step in writing PPC ad copy: THINK
  

  Earlier this year Anthony, our resident PPC expert, wrote a great blog post titled, Pay Per Click for Dummies? Hire a Professional. Consider this its sequel. A part 2: Electric Boogaloo, if you will.  While doing a little Google Maps magic for one of our clients, I stumbled upon this …
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• Google Display Ad: “Watch This Space”

  September 14, 2010 by in Digital Advertising Search Influence Alumni - Comments Off on Google Display Ad: “Watch This Space”
  

  In my opinion, Mad Men is one of the greatest shows on TV. Not just because it treats television as an art form, but because it also shows that advertising can be too.  Print ads, to be specific. Well, with Google’s new “Watch This Space” campaign, they’re showing that display …
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• Pay Per Click for Dummies? Hire a Professional.

  May 31, 2010 by in Digital Advertising Search Influence Alumni - 3 comments
  

  Paid Search Marketing for Dummies: Don’t try saving a buck by doing your own pay per click campaign. Hire a professional – you’ll be happy you did.

• Facebook Introduces Conversion Tracking for Advertisers

  March 12, 2010 by in Digital Advertising Search Influence Alumni - Comments Off on Facebook Introduces Conversion Tracking for Advertisers
  

  Facebook offers advertisers a chance to beta test their new conversion tracking tool. Facebook advertisers rejoices.

• Exploring the Successfulness of Facebook Advertising

  February 18, 2010 by in Digital Advertising Search Influence Alumni - 4 comments
  

  Facebook paid advertising yields high ROI and conversions rates due to demographic targeting, a significantly lower cost-per-click, and editorial-like ads.

• Facebook Advertising Delivers Low Cost Per Lead

  January 28, 2010 by in Digital Advertising Search Influence Alumni - 4 comments
  

  In the middle of August we started testing Facebook Advertising for one of our plastic surgeon clients.  The surgeon wanted to reach potential tummy tuck and breast augmentation patients.  We selected a number of stock images and loaded the ads.  However, Facebook rejected all of our ads (The Downsides) because they …
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• Simple Landing Page Strategy

  August 25, 2009 by in Digital Advertising Search Influence Alumni - 2 comments
  

  Lately I have been doing a lot of research on landing page strategy and as I read about what not to do and what you must do, I think someone needs to break it all down into a simpler form.  Where are we going wrong, maybe it’s all just too …
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