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Digital Advertising Education and News
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Google AdWords Cram Session: Don’t Let Google Kick You in The Ads
To start off this post: yes, we are a Google Partner. No, we do not do Google’s laundry or cook romantic meals for Google. And we try our best not to steal Google’s side of the bed. We are, however, certified and qualified to help you with all aspects of …
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Un-blurring The Lines of The FTC and Native Advertising
To those of us in SEO and other forms of web marketing, native advertisements may seem like a God-send, the perfect combination of advertising power and positive user experience. The content-driven marketing platform is under a great deal of scrutiny, however, as it becomes more and more commonplace on the …
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SEO vs. PPC: What’s The Difference Anyway?
A while back, SEO guru David McBee wrote a post in his awesome blog about how he differentiates SEO tactics from PPC strategies. In David’s mind, it can all be related to the difference between dieting and plastic surgery. SEO is a diet, and PPC is plastic surgery. To illustrate …
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Top 3 Things to Check in AdWords “Dimensions” Tab
The Dimensions tab in AdWords is a very useful area. You can really dig into a variety of different data sets to analyze your PPC performance. This data can give you valuable information on how best to optimize your campaign to maximize your budget, especially if you are limited by …
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6 AdWords CTR Boons & Bombs
You might not need a NASA mathematician, but a keen eye can help you identify your own CTR boons & bombs.[/caption] Many internet marketers tend to forget that they sit on a veritable gold mine of big data. Each visit to a website is one data point. For paid advertising …
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AdWords Enhanced Campaigns: Naughty or Nice for SMBs & Agencies?
Yesterday, Google announced what might be the largest restructuring of the AdWords platform to date: Enhanced Campaigns. Building on (and some say attempting to boost) the influx of mobile advertisements on AdWords, Enhanced Campaigns are an attempt to simplify the mobile pay-per-click management process by removing barriers to ROI calculation …
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Why You Should Start a PPC Campaign Today
PPC Questions & Answers for Small Businesses I get a lot of questions from clients about starting or maintaining a paid search or Pay Per Click (PPC) campaign. While we at SI are undoubtedly convinced of the positive impact a paid search campaign can have on a small business, others …
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When Keeping It Relevant Goes Wrong
Guide to how small businesses and new advertisers can stop wasting money on Google AdWords by a Google AdWords Certified Professional.
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3 PPC Keyword Research Strategies to Break Free From Organic
With the “reimagining” of Keyword Research strategies focused around these three concepts (and one quick point), your ROI will skyrocket from the CTR and quality score increases that come with a well-curated keyword list. What tricks have you used to get the most out of your keywords?
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Google-Groupon Faceoff: Google Daily Deals Enter The Arena As Other Social Media Backs Off
Just four months after jumping into the daily deals pool, Facebook abandoned its efforts with regard to small business space (at least those not related to check-in services). Given that the business in question had to have a Facebook profile and only about 15% of the average business’ fans are …
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