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Internet Marketing Blog Posts by Shira Pinsker 
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Search Influence Presents Virtual Training in Partnership with the Mississippi Hospital Association
Search Influence presents “Communicating Through Pandemic and Weather Events: Planning for Happier Patients” in partnership with the Mississippi Hospital Association (MHA) on Wednesday, May 18, 2022. This is Search Influence’s fourth time partnering with the MHA for a virtual training just for the organization’s members. The MHA is the statewide …
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Search Influence Certified as a Women-Owned Business
The Women’s Business Enterprise National Council (WBENC) has certified New Orleans-based digital marketing firm Search Influence as a women-owned business. In 2021, Search Influence COO and co-founder Angie Scott became a 51% owner of the company. To achieve certification, the WBENC validates that a business is at least 51% owned, …
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Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust in Your Marketing Plan ”
Search Influence will host the higher education marketing training How to Gain Stakeholder Trust in Your Marketing Plan Jan 11, 2021 at 12pm EST/11am CST. Register for this training here. All registrants receive a recording of the first two parts of the series, as well as this third session. About …
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Search Influence Presents Virtual Higher Education Marketing Training, “Marketing Data, Dashboards, and Decisions”
Search Influence will host Marketing Data, Dashboards, and Decisions on Tuesday, Dec 7, 2021 at 12pm EST/11am CST. Register for this training and our January session here. All registrants receive a recording of the first part of the series, as well as all upcoming sessions. About the Virtual Training Discover …
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Search Influence Hosts Higher Education Marketing Series, “Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy”
Search Influence will host Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy, a free, three-part training series. The series is designed to help higher education marketers create a strategic and measurable marketing plan and build excitement for the plan among stakeholders. Register for all three sessions here. …
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What is OTT and CTV? A Marketing Manager’s Guide to Advertising on Long-Form Streaming
Key Insights Consumers across all age groups have embraced streaming tv shows and movies. Advertising on streaming services offers many benefits over traditional TV advertising, including robust targeting and measurement, including individual or household information. By leveraging OTT, you can reach consumers with messages across multiple devices and platforms, truly …
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Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies”
Register for our higher education marketing virtual training, How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies, Wednesday, July 14, 2021 at 12pm EST/11am CST. If you can’t make the live session, be sure to still register to receive a recording of the event. About the Virtual Training …
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Search Influence Presents Virtual Training in Partnership with the Louisiana Hospital Association
Search Influence presents “How to Gain CEO/Admin Trust & Buy-in on New Marketing Strategies” in partnership with the Louisiana Hospital Association (LHA) on Thursday, June 24, 2021. This is Search Influence’s second time this year partnering with the LHA for a virtual training just for the organization’s members. Established in …
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Search Influence to Present at the 2021 Canadian Association for University Continuing Education (CAUCE)
Search Influence will co-present “If You Build It, Will They Come? How to Design & Market an In-House Online Program” at the 2021 Canadian Association for University Continuing Education (CAUCE) conference, alongside our partner Christa Payne, the Assistant Dean, Administration and Operations for the Tulane School of Professional Development. CAUCE’S …
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Search Influence to Host Healthcare Marketing Webinar, “Performance Driven Marketing: Proving ROI for Hospitals and Healthcare Practices”
Register for our live webinar, Performance Driven Medical Marketing: Proving ROI for Hospitals and Healthcare Practice, Tuesday, April 13, 2021 at 12pm EST/11am CST. If you can’t make the live session, be sure to still register and we will send you a recording of the webinar. As a medical marketer, …
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