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New Google Local Changes Everything
Google is rolling out a nationwide update that drastically changes the way prospective customers see you and your competitors through what Google calls “Place Search.” The new integrated results combine your organic and local rankings in a new Google algorithm intended to make finding businesses easier. Old results: New results: A …
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Recent IAB Study Proves Advantages of Online Marketing
The Internet Advertising Bureau (IAB) has released the results for their 2010 Half- Year study on Internet Advertising Revenue. Not surprising to many is that Internet Marketing Revenues for the 1st half of 2010 alone totaled $12.13 billion dollars – an 11.3% increase over the same period in 2009. If …
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Old Google Keyword Tool Gone – Oh My!
New Google Keyword Tool vs. the Old Google Keyword Tool – that is the question, or at least it was before the legacy tool, that I kept bookmarked ever since Google started encouraging SEOs to use the “new” tool, suddenly disappeared this past Friday. We knew the day would come. …
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The Many Faces of Google Maps
Google Maps… the Local Business Center… Google Places… so many faces, so many problems. While it brings me great happiness once an issue is resolved, when trying to work them out, it seems like it’s never going to end. In the past, I’ve used a puzzle as an analogy for …
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Looks like Google CAN admit they are wrong!
So today while working with a particularly problematic listing within a particularly jacked up (for lack of a better word) market and cluster of listings, I noticed a new option Google is showing in the “Report a Problem” section. We worked for months to straighten out a client’s listing and …
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The Best Things our Fathers Taught us…
Fathers have a way of attempting to instill wisdom upon their children, even when it’s not asked for! While their nuggets of advice may not all be as quotable as Confucius, every once in a while, something sticks… something that we carry with us our entire lives…something that we will …
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2010 Local Search Ranking Factors
Putting Together the Pieces of the Local Search Puzzle Search Influence is honored to have once again been invited by David Mihm to take part in his annual study on Local Search Ranking Factors. The best part of this collaboration is that the questions have remained fairly constant from year …
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Foursquare Mayor Competition: Leveling the Playing Field
Last night I was ousted as Foursquare mayor of my new favorite watering hole by the owner. Is this fair? I think not. The red flag that popped in my head when I got the news via e-mail was not that my pride was hurt by losing my title, but …
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Will Scott Speaking at SMX Advanced June 8-9
Next week’s SMX Advanced Conference in Seattle is sure to prove itself a valuable experience for all in attendance. On June 8 and 9, some of the brightest minds in search marketing will gather in Seattle for a conference that has come to be know as a must-attend for those …
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Top 10 for the Weekend
1. Why Local Businesses Can No Longer Ignore Foursquare For some reason businesses are hesitant to jump on the social media bandwagon. It’ll never make sense to me because even if you don’t believe in its power, your customers do! By simply adding a little prize for the mayor or a …
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