3 Things Leonard Cohen Taught Me About Content Marketing
November 22nd, 2016 by
On Thursday, November 7, the legendary singer/songwriter and poet Leonard Cohen passed away. Being a fan of his music, I reflected on the impact of his art and remarkable career.
It didn’t take me long to figure out that there’s a wealth of writing wisdom in his life that can be applied to content marketing. Here are three things that stood out to me:
1: Persistence Is Important
Cohen famously said, “If I knew where the good songs came from, I’d go there more often.”
The best content is perfected over time. Remember, if you’re just starting out, commit to a long-term strategy. Many content campaigns are abandoned too soon. Others are neglected. Make sure to test reactions, and stay the course. The payout is worth it.
2: Focus on the Process
In sales, the best way to solve an activity problem is by generating more activity. Content marketing is very similar. You have to feed the monster. SEO is a marathon, not a sprint. The goal is to create a catalog of valuable content that over time will give your site authority and boost your search.
3: Quality Over Quantity
Leonard Cohen was a famously slow writer. He once said, “I wish I were one of those people who wrote songs quickly. But I’m not.”
According to an Orbitz Media Studios study, the average blog in 2016 took three hours and 16 minutes to write, and twice as many bloggers spent six hours per post than in 2015.
With the proliferation of bad content, it’s important that your small business stands out. Quality content that is timeless and can be recycled will be more effective than the generic vanilla stuff everyone forgets.
Nice post Joel… Three points are valid one if getting visitors are our main focus. Quality and Creative content is must to satisfy the visitors.
I am really impressed with the post that you have shared here with all of us, as we all know now a days content marketing play a vital roll in ranking factor. So everybody moving towards the content marketing without knowing how it can be successful. I must say this post gonna really helpful to all of them to understand the scenario to get succeed. Thanks
There is so much to learn and keep up with! But as an independent musician I am working on new music and attracting international promoter to book me in international music festivals. Alot to do for one person, but this blog is an eye-opener.
Yes, you are right, quality matters more than quantity. Content should be unique, easy to understand and most importantly impressive. Search engines also like websites that have quality content. Thank you for sharing the article.
Thanks for the post. Sometimes we need to be reminded of the basics. I often get impatient and want to rush things, but you’ve reminded me that I need to just be patient and focus on the long haul!
That was a great point about quality content. We all know that content helps ranking and conversion, but I see so many sites putting out large amounts of content with very little thought about human readability.