Key Insights Instagram is now part of the search landscape. Google’s indexing update means public Instagram content can appear alongside websites, articles, and videos, expanding what visibility means for every brand. Discovery depends on relevance, not reach. Algorithms now reward clear, consistent context that helps users find relevant content faster …
Continue Reading >>

When prospective students begin researching programs, their first stop may no longer be your website…. or even Google.  Many now use generative AI platforms like ChatGPT, Gemini, and Perplexity to ask questions, compare options, and find fast answers. These tools influence what students see, what they trust, and which institutions …
Continue Reading >>