Note: This post was updated by Alison Zeringue on June 6th, 2026 to reflect current best practices. It was originally published on October 9th, 2024. Key Insights Less than half of higher ed marketers track cost per inquiry or cost per enrolled student, the two metrics that connect marketing spend …
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Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! How to Choose an AI SEO Tracking Tool …
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