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Latest News From the Search Influence Blog

Co-Author: Collin Guedon This post was updated by Will Scott & Collin Guedon on 2/13/26 to reflect current best practices. It was originally published on 8/20/25. Key Insights: AI search adoption is surging: With AI search nearing 1 billion users and tools like ChatGPT becoming mainstream, tracking brand visibility in …
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Bing launched an AI Performance report inside Webmaster Tools earlier this month. We pulled our data the same day. 91 days of Copilot citation data. 19,717 total citations across 86 pages. One page accounting for 69% of all of them. We’ve been tracking AI search visibility for clients using Scrunch …
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