Website Promotion is not Voodoo

Below are the slides from my presentations to the National Association of Senior Move Managers last weekend.

This is my second year talking to the Senior Movers and they’re a great, very appreciative crowd. This year, I spent about 3 hours after the presentation doing review / recommendation sessions with attendees and it was FANTASTIC!

Because these files are so big I decided to post them here. They’re referenced from Google Docs, which I like better than SlideShare given SlideShare shows other, competitive stuff next to your slides.

NASMM-Website Promotion Basics

Social Media – What’s in it for YOU?

In the middle of August we started testing Facebook Advertising for one of our plastic surgeon clients.  The surgeon wanted to reach potential tummy tuck and breast augmentation patients.  We selected a number of stock images and loaded the ads.  However, Facebook rejected all of our ads (The Downsides) because they did not follow the Facebook advertising guidelines.

Facebook Advertising Early Lessons

This was a shock to me, the surgeon and the 5 other people who saw the Facebook advertising mockups, because we thought we used:

• relevant and appropriate images and language
• correct grammar
• spelling and punctuation

From those who claim that Twitter is just a fad, to internet experts who believe that the impact of Twitter is being felt in ways never imagined, the news is abuzz with reports of this social media website.

Love it or hate it, Twitter is here to stay, with its user numbers having grown at the rate of 752 percent in 2008 alone. Facebook is still the #1 networking site in terms of numbers and user loyalty and not all businesses might need to get into the social networking sphere.

• Jolene release

Our colleauge Mat Siltala of Dream Systems Media (Mat was Social before Social was cool) has a nice video tutorial with some great screen shots on how to set up your LinkedIn Company Profile

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Among the benefits are:

• One more positive reference for your brand (reputation management)
• Ability to show your depth with automatic pickup of employees
• Rich text opportunities

• Once Upon a Time in Mexico movies

Mat put together a nice video and has many more screen shots of building the LinkedIn business page on the DSM internet marketing blog. Definitely worth a quick review.

For online businesses that depend on customer reviews to improve visibility in local search, social media engagement has become even more relevant with companies like Yelp giving reviewers the option to seamlessly broadcast their Yelp reviews to Facebook and Twitter.

According to the official Yelp blog, any photos that reviewers upload to Yelp.com will also be included when sharing reviews for that business via Facebook Connect. Users also have control over which reviews they want shared and which ones they don’t.

Facebook far exceeds the other major social networking sites in popularity and value, because it has the most loyal users, states a new social media study by Anderson Analytics. According to the news report, Facebook members were the most loyal among regular users of the four major social networking service (SNS) destinations – Twitter, MySpace and LinkedIn being the other three.

Back to Gaya ipod

Staying Connected

Facebook is used by many people to share photos, post updates and keep in touch with family and friends, especially by the older population. The site launched Fan Pages in November 2007 to give brands and celebrities an official presence on Facebook.

The tactics of Local Facebook Marketing just got a whole lot easier to understand. Sarah Smith gave up the goods in her presentation at the Local Search Summit. It turns out there are some very subversive ways to use current Facebook technologies. Marketing on Facebook just got a lot easier.

Local Search Summit 09

Don Campbell gives a great overview of the ideas presented in our “Using Facebook and Twitter to Drive Local Leads” session. And, I’m looking forward to Aaron Irizarry posting the rest of the video…

This is the slide deck from my presentation at Local Search Summit “Using Facebook & Twitter to Drive Local Leads” this afternoon.

We had a great crowd and I enjoyed the heck out of putting this slide show together. I was trying to position some real tactics in using Twitter for local business.

I’m hopeful that it was tactical versus theoretical and I look forward to your feedback.

Please, please, please ask questions and let me know what more you’d like to know.Fireproof trailer

UPDATE: At the suggestion of Terri Troncale I want to invite submissions for non-profits as well. Please, please – fans, recommend your favorites! I’m really happy to have the businesses self-submit but I want to get rid of these iTunes cards

Also, my original limitation on location was because of driving distance to http://socialsouth.org. Please submit anyone, anywhere using Social Media to drive sales, membership, contributions, or any trackable outcome.

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Twitter Bird - Tweet, Tweet, Tweet

Let’s get one thing straight right here: I’m not above buying your love. (Just ask David)