The Ultimate Guide on How to Get Facebook Reviews

January 25th, 2017 by Kayla Fletcher

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There’s no introduction needed for Facebook—it’s one of the top social media platforms, and with over 1.79 billion users online, it’s hard to ignore when it comes to online marketing for your business. You have to encourage customers to not only like your page but also leave a positive review. It’ll help boost sales and excite others to leave a review as well.

Reviews are becoming more and more common on the internet. According to the 2015 Social Recommendations Index, about 71% of Facebook users trust the content they see on this social media platform. Also, about 66% users will share their thoughts, experiences, and opinions on the company or their recent purchase. Facebook reviews are critical when it comes to being successful online. Here’s a guide on how to get more for your business.

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Just Checking-in on You

Users checking-in to your place of business on Facebook can help prompt reviews. They can tell their friends what they’re thinking or feeling, and they can add a photo or video to their post. The number of users that check-in to your business will also be added to your Facebook page. The more check-ins, the more people are attracted to your business!

But how do you ask people to check-in? Often something as simple as signage in your place of business reminding customers to check-in can work. It can be a sticker posted on your register or a flyer in the front window. You can also provide rewards or discounts for those who check-in. Your customers will be prompted to tell their friends and family about the discount they can receive for checking-in on Facebook.

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Emails, Emails, and More Emails

You can ask customers to leave a Facebook review through email marketing. It’s best to ask right after their visit since their experience will be fresh in their mind. Send them an offer, newsletter, post-purchase email, post-visit email, or confirmation. Make sure to provide a direct link to your Facebook page in the email to make it easier for consumers to leave their review.

However, you don’t want to sound too pushy when asking for reviews. When sending customers a post-purchase email, make it personal. Mention their name in the email, thank them, and ask them how their visit went and if they have any ideas on improving your business. If you come across as genuine, you’re likely to get genuine reviews in return. Most importantly, don’t forget to tell them that you would like to hear from them. Their opinion matters!

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Respond to the Good and Bad

It’s important to respond to customers who leave a review. That includes both positive and negative reviews. This will help build your reputation as a dependable business owner who cares about customers. When responding to reviews, stay professional and courteous, even if the commenter was unprofessional or impolite.

There may be a time when you’ll have to deal with a Facebook troll. It’s best to respond to them professionally, but if their response is out of hand, you can send them a direct message to help solve the problem. You can also delete and block certain users who are truly trolling your business. Steer clear of deleting and blocking every person who posts a negative comment, because not every negative commenter is a troll.

Facebook marketing is important for those who want to gain local reviews. Be sure to check out our previous blog about using hashtags on Facebook and how they can help benefit your online presence.