Barnacle SEO Hits The Big Time

I’m proud to announce that I have been asked to take part in a new Local Search News site http://www.localsearchnews.net/ (note: Local Search News is dead and we’ve moved the Barnacle SEO post to the Search Influence blog.

And, my first post is live!

In this post I argue that with a judicious application of Barnacle SEO even the smallest budgets can have an impact on small business website promotion.

Small business owners are generally a frugal lot.

Of course there are some who’ve got the budget to invest heavily as long as they see a return, but what about those who don’t?

A long time ago someone coined the phrase “Parasite SEO” talking about the abuse of Blogger and WordPress.com to get better search term positioning. I love the term, but “parasite” is just so ugly sounding. I prefer “Barnacle SEO.”

Barnacle SEO: attaching oneself to a large fixed object and waiting for the customers to float by in the current.

By Will Scott
Posted on Wednesday, January 21st, 2009