Local Search Ranking Presentation – SMX LoMo 2008

I spent last week traveling including a visit to San Francisco for SMX Local Mobile.

All I’m saying is I don’t know why more of you weren’t there. As far as I’m concerned this was a big time win for anyone in attendance. I got some great tips from the speakers and an equal amount of good stuff from the attendees, some of which will be the focus of future posts.

I had the pleasure to sit on a panel with 3 really smart guys: Gib Olander , Michael Jensen

of SoloSEO.com and Stephen Espinosa of eLocalListings. I’d had some experience with Michael and Stephen prior and I highly recommend reading their blogs.

So, for anyone who’s interested, here is my presentation:

I promise, I’m going to document more of the great stuff I picked up over the next few weeks

Update:

TinyURL.com now allows you to customize your tiny URL. I used the phrase: Cheap Links Timecop hd

download And When Did You Last See Your Father?
Airplane! dvd

The Flyboys video

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Author : Will Scott
Date: Monday, July 28th, 2008

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14 Responses to “Local Search Ranking Presentation – SMX LoMo 2008”

  1. Michael Jensen Says:

    Will, I really enjoyed your presentation, as well as meeting you in person finally! And you’re right, tons of great info and tips at this conference, as well as it being an important networking event.

  2. Will Scott Says:

    Michael,

    Right back at you – It was great to meet you and Aaron both. Clearly you guys are on a virtuous path and know your stuff too.

    Looking forward to next time.

    Will

  3. Mary Bowling Says:

    Hi Will! It was great meeting you at Lo Mo, which I, too, think is a conference which doesn’t get the kind of attention it should. I learned so much my head is ready to pop thinking about how to put it all into action. Thanks for your awesome presentation, too. I hope our paths cross again soon. Mary

  4. Will Scott Says:

    Hi Mary,

    Thanks for dropping in. It was a real pleasure to meet you and I have already downloaded your excellent presentation.

    I must have had the “where is X?” conversation 10 times at the show surprised that certain folks weren’t there. From a tactical, getting things done perspective I can’t imagine a better set of presenters.

    I guess the good news is we got the goods first and will be able to test and implement before anybody else picks up on it. :)

    I’m sure I’ll see you soon.

    Best,
    Will

  5. Miriam Ellis Says:

    Hey Will -
    Excellent presentation, and I like the way you’ve made the slideshow of this available. I don’t believe I’ve ever seen this application used before, so you’ve taught me something new just with that.

    There was almost no coverage of the local conference on Sphinn…I was really surprised by that.

    How many people do you estimate attended?

    Local Search continues to feel a bit like a best-kept-secret. I won’t complain about that, but it does surprise me.

    Thank you for sharing your presentation, Will. Well done!
    Miriam

  6. Will Scott Says:

    Hi Miriam,

    I’m totally with you. It’s kind of like “I can’t believe no one knows about this, shhh keep it quiet” all in one breath.

    Or as I said to Michael Jensen, so far the Local Search community seems to be relatively as***le free.

    Thanks for coming by — sorry we missed you at the show!

    Will

  7. Teddy Garcia Says:

    Will,

    Great presentation! I had a great time getting to know you, Mary, Michael and others as well.

    Some great tips were shared at SMX and I feel sorry for others in our space who didn’t make it!

    We’ll talk soon on Twitter…

    Peace!
    @teddygarcia

  8. Jef Says:

    Is there video/audio of your prez? That would be cool.

  9. Mihmorandum | The Mother of All SMX Local/Mobile Recaps | Local SEO Says:

    [...] Low quality, easily obtained links can still win for local (long tail) search. [...]

  10. Truman Hedding Says:

    Hey Will -

    Thanks for posting your presentation here. I am sure it was a great conference and hope to make it to the next local conference – will you be in SJ this summer for SES San Jose?

  11. Understanding Google Maps & Yahoo Local Search » The Lazy Son of The Mother of All SMX Local/Mobile Recaps | Developing Knowledge about Local Search Says:

    [...] Local Search Ranking Presentation – SMX LoMo 2008 – Will Scott, searchinfluence.com [...]

  12. Interviewing An SEO Company - It Helps to Ask The Right Questions | Website Promotion is Not Voodoo Says:

    [...] more about link-building in the local space please feel free to have a look at my presentation from SMX [...]

  13. Keith Says:

    I think the biggest factor lately for our clients is getting in all the places local listings can be found (local engines, directories, data providers for mobile 411, GPS etc).

    There is a great resource at http://www.emarketingmatador.com/step-2-local-search-directories that details where to “be listed” locally, with all the site ranked etc. We created this for ourselves, but are happy to share.

  14. tamaras Says:

    I am sure it was a great conference and hope to make it to the next local conference. Looking forward to next time.

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