This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
Out of Site, Out of Mind? The Benefits of Remarketing Campaigns
In advertising, the Rule of Seven states that a potential consumer must see or hear your ad at least seven times before taking action and actually purchasing your product. While this rule is not set in stone, it establishes that you cannot simply engage your target market a single time …
Continue Reading >> -
Write it Like You Own It: Defining Online Content Authority
As a writer, one of the first and most integral choices you have to make before you put one single word onto the page is disarmingly simple, and yet deceivingly complex: what authority, if any, do I have? The answer to this one simple question will define the tone of …
Continue Reading >> -
Twitter Medium Launch: The Next Big Social Network?
Last Tuesday, Twitter founders, Evan Williams and Biz Stone of Obvious Co., unveiled a new web platform, Medium, a publishing tool where people can submit photos and text. But this ambitious new publishing tool is still a bit of mystery. Medium is still in its preview stage, and it’s unclear …
Continue Reading >> -
How To Set Up WordPress Social Metadata
We couldn’t be prouder to announce that our own Doug Thomas’s video has won the SEOMoz Youtube Contest! Social metadata, the hidden content that displays your content in a correct and attractive way on social media sites, is one of the most overlooked aspects of posting a blog or article, …
Continue Reading >> -
5 For Friday – Links, Stories, & Posts For Your Weekend
We’re back with another 5 for Friday, a collection of the freshest and tastiest SEO news stories, blogs and recommendations from across the web! Brace Yourself: The Next Penguin Update Will Be Big — SEO Round Table Matt Cutts didn’t just hint at the Search Engine Strategies San Francisco conference, …
Continue Reading >> -
One Link To Rule Them All: The Canonical URL and You
“I will take the Link,” [Frodo] said, “though I do not know the way.” When the Internet was a wild frontier in the ’90s, URLs appeared to me magical glyphs that television advertisers and producers revealed only to the worthy. What secrets would be revealed if I, a ten year-old, …
Continue Reading >> -
When Did The Chicken Cross The Road? Chick-Fil-A, Facebook Foul Ups and Web 2.0
It’s January 1st, 1999. The Euro is established. A month later, the U.S. Senate acquits Bill Clinton of impeachment charges. Then Star Wars Episode I, Napster, Columbine. And in an article entitled “Fragmented Future,” Darcy DiNucci states that, “The first glimmerings of Web 2.0 are beginning to appear…” That was …
Continue Reading >> -
5 for Fridays — Links, Stories, & Posts for Your Weekend
1. How to Get a Video to Rank on YouTube — SEOMoz With a little help, your video can rank higher for competitive terms on YouTube. The team at SEOmoz went to the whiteboard to give us all a lesson on uploading more effective content on the web’s biggest video …
Continue Reading >> -
SI Around The Web — Mentions & Quotables!
Search Influence has been getting a lot of love in the press lately, and we’re here to share the good news with you! Our CEO Will Scott lends his expertise to several publications, Olympic frenzy takes the Internet by storm and more, right after the jump! • A New Social …
Continue Reading >> -
Pin It To Win It: Increasing Your Fan Engagement With Contests and Giveaways
We’ve touched on how to put Pinterest to work for your brand in the past, but some businesses are now using the social media site in even more exciting ways. With the site’s unbelievable growth (it recently passed Twitter, Bing, and Stumbleupon in the rankings), if you aren’t using Pinterest …
Continue Reading >>