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Pin It To Win It: Increasing Your Fan Engagement With Contests and Giveaways
We’ve touched on how to put Pinterest to work for your brand in the past, but some businesses are now using the social media site in even more exciting ways. With the site’s unbelievable growth (it recently passed Twitter, Bing, and Stumbleupon in the rankings), if you aren’t using Pinterest …
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New Influencer Faces — August 2012
As Search Influence’s client base continues to grow, we keep expanding to our team — we’ll be running this feature periodically so you can stay up-to-date on the ever-expanding SI family. We are so very proud to announce today that we have 6 new employees! Laura Manning has been hired …
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Read This! — August 2012
We’re back with another edition of Read This!, our monthly series exploring the DIY tips and tricks you can use to succeed online today. • The SMB Guide To Changing Business Names & SEO — Search Engine Land Recently found yourself changing your business’s name and hemorrhaging precious web traffic? A …
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5 For Friday – Links, Stories, & Posts for your Weekend
Welcome to the Twitter Olympics – CNN In case you live under a rock, the Olympics are going on, and the whole world is closely watching as the best of the best compete. Leave it to the internet to bring both humor and serious discussion to the event via …
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A New Media Paradigm or Mismanaged Effort? Social Media and the London 2012 Olympics
As the self-declared first “Social Games,” the London 2012 Olympics are currently wowing audiences worldwide with an arsenal of tactics for every social media outlet imaginable. In our digital age, the instant, hyper-specific gratification of Twitter and Facebook is playing a huge role in how fans engage, interact, and react …
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Internet Form Response Times — Does A Quick Reply Really Matter?
In the search engine marketing world, one of the main tools for generating leads is the use of an online form. Forms can be an invaluable tool for generating leads and increasing revenue. They also provide a metric for classifying return on investment. We are all familiar with the usage …
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5 for Friday – Links, Stories & Posts for Your Weekend
• Twitter Inching Closer To Giving You All Your Tweets, But Search Has A Long Way To Go – Search Engine Land Twitter’s finally giving the people what they want: a way for users to search through their own history of tweets. While it seems like a pretty basic function for …
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Facebook Scheduling Tool for Business Improves EdgeRank
Maximizing Facebook Fan engagement and excelling at the ever mysterious “EdgeRank” are top priorities for both business owners and marketing firms in this digital age. Unfortunately these lofty aims often take the backseat to more pressing demands, like actually running a business, rather than just writing about one online. Even …
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Pinterest For Men: Infiltrating The She-Ra Club With Smart Marketing
A digital corkboard where people can collect links to their favorite recipes, dapper clothing, and adorable cats with their heads stuck in something, Pinterest allows its users to effortlessly share evocative photos of their hobbies and interests. Launched a little over two years ago, this image-focused sharing site has taken …
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5 for Friday – Links, Stories & Posts for Your Weekend
• Link Building From Scratch – Search Engine Watch Besides developing your brand, generating content and ensuring usability, building a quality site is difficult enough already without having to worry about links — but with Penguin now in effect, we are now forced to reconsider sites’ foundations. SEW’s Julie Joyce offers …
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