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5 For Friday — Links, Stories & Posts For Your Weekend
• Why Traditional Marketers Are at a Crossroads — Hugo Guzman According to Hugo Guzman, the “Mad Men” days of marketing are over. Of course, marketers no longer smoke cigarettes and guzzle bourbon in the office (or do we?), but Guzman also asserts that marketing professionals are foregoing creative brainstorming sessions …
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3 Reasons Your Company Should Be On Instagram
We all know by now that a social media presence is essential to your company’s marketing strategy. Whole new strategies on how to best use the various networks are being developed every day. Though it may seem like only yesterday your business’s Facebook account was the only one you needed …
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Search Influence Joins Forces With Youth Rebuilding New Orleans [VIDEO]
The whole Search Influence team was thrilled to host a meetup in honor of Mashable’s Social Good Summit at Oak Wine Bar last Monday. In addition to enjoying the delicious drink specials and appetizers by the talented chefs and mixologists, we spent a lot of time talking about social media, …
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4 DIY SEO Tips for the Small Business Owner
My husband and I have some friends who are in town every year at the end of August, without fail, so we know we have a dinner date with this couple at the peak of hurricane season every year. This year, we met our friends on the Saturday night after …
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5 For Friday – Links, Stories, & Posts For Your Weekend
• 9 Facebook Marketing Tips to Improve Engagement – Social Media Examiner Often, small businesses let their social media accounts get pushed aside due to the lack of time or knowledge of how to successfully engage with consumers. Connecting directly with your fans can help grow your business and expand your …
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The Power of Website Content: How to Improve Your Rankings
Today I’m here to tell you a little story about the power of website content. My cardinal rule is “If you want to rank for it, you better say so on your website!” The first step to improving your rankings for a given keyword is ensuring that your website provides valuable …
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Google Glass: The Fierce New Face in Fashion
This blog post was written so I could make RuPaul’s Drag Race and other pop culture references. The opinions and thoughts stated on the actual topic are of very little consequence. Condragulations to the legendary mother of the wrap dress Diane Von Furstenberg, who recently teamed up with Google to …
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The Suite Life of Google Plus Local Address Issues
With Apple in position to steal some of Google’s mobile maps glory, the search giant is starting down a warpath. By boasting to the BBC about the superiority of Google Maps and touting their fancy Ground Truth technology that uses Street View data as an additional factor in verifying …
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5 For Friday – Links, Stories, & Posts For Your Weekend
I’ll admit it: working in Internet marketing at times feels akin to how popular media has convinced me life in the Wild West was. Here, we navigate a largely unexplored frontier filled with vaguely known dangers, striving for the prospect of lucrative gain. Though there are a considerable amount fewer …
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How To Use Facebook Timeline To Promote Your Business
While many users have opted to cling to the traditional Facebook design for as long as possible, all users are currently being forced to jump on the Timeline bandwagon — whether they like it or not. At this point in the game, though, the majority of users have been using …
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