5 For Friday — Links, Stories & Posts For Your Weekend

October 5th, 2012 by Search Influence Alumni

• Why Traditional Marketers Are at a Crossroads — Hugo Guzman

According to Hugo Guzman, the “Mad Men” days of marketing are over. Of course, marketers no longer smoke cigarettes and guzzle bourbon in the office (or do we?), but Guzman also asserts that marketing professionals are foregoing creative brainstorming sessions in favor of statistical, analytical approaches to advertising.

• Facebook’s New Custom Audiences: What They Are and How You Can Use Them – Part 1 — SEOMoz

With the unveiling of Facebook’s New Custom Audiences, marketers can now target people who have already interacted with their business using email addresses, phone numbers, or Facebook user IDs. In addition to Custom Audiences, marketers can add other Facebook targeting options. This article provides initial concepts of how best to use Custom Audiences. Think of the possibilities!

• The Insanely Great Chart of Apple’s History — Mashable

The recent release of the iPhone 5 prompted this timeline of Apple products since the introduction of Mac almost 30 years ago. Follow your technological progression through the years!

Welcome To The, Um, Second Social Media Election — Read Write Web

The social media backlash from the first presidential debate has resulted in many articles regarding social media’s role in this election. With the exponential increase in Facebookers, Twitterers, YouTubers since the 2008 election, social media will shape the 2012 election for many voters. How are your political tendencies influenced by social media?

• Steve Jobs’ Shadow Lives on in Tribute MacBook Pro laptops — CNet

In honor of Steve Jobs, who passed away a year ago today, Uncover announced an auction of three Steve Jobs tribute laptops. These three MacBook Pros will contain Hong Kong artist Jonathan Mak’s rendition of the Apple icon with Steve Jobs’ silhouette and a quote engraved on the bottom of the computer.