AI-Enabled Digital Advertising Solutions that Deliver Consistent, Qualified Leads
Search Influence uses AI-enabled digital advertising to help you drive demand and reach high-intent audiences with precision.
By combining data-driven insights and advanced AI tools, we ensure your message reaches prospects where they spend their time online. Our approach to digital advertising uses artificial intelligence to analyze user behavior, optimize campaigns in real time, and turn engaged audiences into qualified leads for your business.
Our data-driven approach focuses on:
- Increasing campaign efficiency – We focus your budget on the campaigns that deliver returns, allowing you to invest in what works.
- Reaching the right audience – We show your ads to the most relevant people in your target audience, which spends your ad dollars more effectively and increases visibility where it matters most.
- Delivering qualified leads – We capture customers in your target audience actively looking for your services or products, increasing the likelihood they will convert.
- Optimizing with AI-enabled digital advertising – We use artificial intelligence to analyze performance in real time, uncover trends, and automatically refine campaigns for smarter, faster results.
If you are a 501(c)3 non-profit, you may qualify for a Google Ad Grants, which provides free advertising dollars to certain non-profits.
As a Google Premier Partner, we have a proven track record of meeting businesses’ objectives and reaching customers on the platforms they use most. Reach out to us for a custom digital advertising strategy that delivers consistent, qualified leads.
Campaigns That Drive Results
Paid Search
Our methods of enhanced tracking and landing page optimizations ensure your business shows up at the top of search results.
Display Ads
Through display ads on Instagram, Facebook, Google Ads, and other innovative networks, we can capture customers that match your target audience and drive them to take actions that matter most to your business.
OTT & CTV
Advertising on streaming television is an affordable way for businesses to fill their upper funnel while capitalizing on the creative flexibility, targeting, and measurement capabilities of digital advertising.
Campaign Research
Creative Development
Intelligent Tracking
Ongoing Improvement
Digital Advertising FAQ
What is digital advertising vs. paid search?
Digital advertising is the umbrella term for all online ad channels, while paid search focuses on ads displayed in search engine results. Paid search targets users actively looking for products or services, whereas digital advertising includes display, social, and programmatic campaigns to build awareness and retarget audiences.
What is the main purpose of digital advertising?
Digital advertising’s main purpose is to guide prospects through the customer journey, from awareness to consideration to conversion. It helps brands increase visibility, engage high-intent audiences, and generate measurable results.
Which platforms handle digital advertising (search, display, social, programmatic)?
Digital advertising runs across multiple platforms, including search engines, social networks, display networks, and programmatic exchanges. This multi-channel approach ensures your ads appear where your audience spends time online.
How do digital ads work — search vs. display vs. social?
Search, display, and social advertising differ in targeting and delivery methods to reach potential customers. Search ads appear based on keywords users are actively searching for, display ads target users as they browse websites, and social ads engage users in their feeds based on interests and behaviors.
What is the difference between digital marketing and digital advertising?
Digital marketing encompasses all online strategies to attract and retain customers, while digital advertising focuses on paid placements. In other words, digital advertising is a subset of digital marketing, alongside tactics like SEO, content marketing, and email campaigns.
Is digital advertising worth it? How do you measure ROI?
Digital advertising delivers measurable ROI through metrics like ROAS (return on ad spend) and CPA (cost per acquisition). By analyzing performance data, businesses can see which campaigns drive the highest value and adjust budgets to maximize results.
How much does digital advertising cost?
Digital advertising costs vary based on bidding models, audience targeting, and competition in your industry. Businesses typically pay per click (PPC), per thousand impressions (CPM), or based on other performance metrics, with budgets tailored to their goals.
What is push (display) vs. pull (search) advertising?
Push advertising (like display) proactively shows ads to audiences, while pull advertising (like search) engages users seeking specific information. Both strategies are complementary. Push builds awareness, and pull captures demand.
How do paid search and SEO work together?
Paid search and SEO work together to maximize visibility on search engines and drive both immediate and long-term traffic. While SEO builds organic authority, paid search ensures prominent placement for high-value queries and informs SEO strategy with actionable data.
How is AI used in digital advertising?
AI in digital advertising powers smarter targeting, real-time optimizations, and predictive audience modeling. Tools using large language models (LLMs) and generative search engines analyze vast data sets to identify trends and adjust campaigns for better performance.
Will AI take over digital marketing?
AI is enhancing digital marketing, not replacing human strategy. While AI automates tasks like bid management and creative testing, success still relies on marketers guiding AI tools and making strategic decisions.
What are the benefits of AI in digital advertising?
AI in PPC and online advertising (OA) increases efficiency by automating repetitive tasks and unlocking advanced insights. Benefits include faster optimizations, dynamic creative testing, improved audience segmentation, and higher ROI.
Ready to Amplify Your Reach With AI-Enabled Digital Advertising?
Search Influence combines data-driven strategy and cutting-edge AI technology to deliver campaigns that perform. Whether you’re looking to increase visibility, drive qualified leads, or maximize ROI, our team is here to help you succeed.
Contact us today to discuss how we can create a digital advertising strategy tailored to your goals.
