The Mullet Model: Why Your Business Should Be On Thumbtack

June 2nd, 2014 by Search Influence Alumni

Thumbtack is making life a whole lot easier for consumers and for businesses. Unlike Yelp and Angie’s List, Thumbtack has found a way to connect businesses and their potential customers in order for them to make a deal. With their most recent round of funding, the tech company will have $30 million to help them become a leader in localized markets. Jonathan Swanson, one of the cofounders, describes the easy to use platform as a mullet business, “it’s very simple on the front, but very complicated on the backend.”


How Thumbtack Works

Businesses can bid on, and acquire, new customers based on the specifics of a job, and consumers are able to hire professional service providers effectively by getting an “introduction” that includes a businesses’ custom quote, customer reviews, and profile. Consumers fill out a detailed form regarding what services they need done (see the mullet form below), and then, as a business, you can “bid” and contact the potential client based on the fit. One of these “introductions” can cost anywhere between $3 and $25, based on the size and cost of the job. From there, the customer can compare other local professionals and decide on the best pro to handle the job.

Customer Form:


How Thumbtack Can Help Your Business

There are hundreds of services available for hire on Thumbtack, and you can find new customers that fit well with your business. The website’s reinvention of the Yellow Pages covers all types of services, from painters and tennis instructors to web development and Swahili translation. You can proactively find and acquire customers in your area, who already have a high intent to purchase. The local services market is worth over $6 billion, and Thumbtack provides a good platform for small business to earn their share. Thumbtack has lots of momentum behind it, and it’s free to sign up, so you can start discovering new customers now.

Customer Request:


Business Custom Quote: