The June Influencer: Your Guide to GEO, MCP SEO & AI Ads
June 26th, 2026 by
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!
GEO Breakdown from CEO and AI SEO Expert Will Scott
What is GEO? Generative Engine Optimization Explained
WILL SCOTT | 10-MINUTE READ
What generative engine optimization (GEO) is, how it differs from SEO, and how to improve your visibility in AI-generated answers.
How Will AI Search Affect Paid Ads in 2026? What Marketers Need to Know
AUDREY REYNAUD | 15-MINUTE READ
Learn how to adapt your paid search strategy for 2026 with smarter bidding, conversational keyword research, and cross-channel planning designed for the AI search landscape.
2026 Higher Education Marketing Benchmarks: Know Your Numbers, Grow Your Enrollment
PAULA FRENCH | 15-MINUTE READ
Compare your institution’s marketing performance against the latest 2025/2026 higher education benchmarks, from cost per inquiry and social ads to email and AI search.
What is MCP SEO? And Why Should Marketers Care?
CORY AGULAR | 12-MINUTE READ
What is MCP SEO? Learn how Model Context Protocol servers help brands become trusted AI sources in ChatGPT, Google AI, and other AI-powered search experiences.
AI Search for Higher Ed Webinar Replay
The Invisible Enrollment Funnel with SearchStax, Search Influence, and the University of Arizona
Catch Director Paula French on how AI search is reshaping the student journey, and what higher ed marketers can do to reach and engage prospective students earlier in the decision-making process.
