The July Influencer: Can AI Search Affect Your Paid Ads Strategy? Plus: AI SEO Tracking Tools
July 28th, 2025 by
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!
How Will AI Search Affect Paid Ads? What Marketers Need to Know
AUDREY REYNAUD | 11-MINUTE READ
How will AI search affect paid ads? Get answers and ROI-boosting tactics from Search Influence. Act now to adapt, cut costs, and stay ahead in AI SERPs.
The 8 Best AI SEO Tracking Tools: A Side-by-Side Comparison
WILL SCOTT | 19-MINUTE READ
AI search is changing everything about SEO. Learn about the best AI SEO tracking tools that turn data into strategy with Search Influence
How to Secure Stakeholder Buy-In for an SEO Roadmap
PAULA FRENCH | 18-MINUTE READ
You know you need SEO. A roadmap will show you exactly how and why you need it. Now, with AI inside.
Video Interview: Will Scott on AI content reuse, schema and semantics, and generative engine optimization
WILL SCOTT | 27-MINUTE WATCH
Hear the latest on AI SEO in a video interview with Will Scott by Search Engine Land editorial director, Danny Goodwin.
