The February Influencer: Search Marketing Essentials: Tracking, PPC, and Visibility
February 24th, 2026 by
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!
CEO Will Scott Shares His Ultimate Tracking Guide
AI SEO Tracking Tools 2026: Comparative Analysis of Over 15 Platforms
WILL SCOTT | 32-MINUTE READ
Get a side-by-side evaluation of the top AI SEO tracking platforms to help you evaluate and choose the right tool for scale, accuracy, and budget.
15 Questions Every University Should Ask Their PPC Agency About Their Campaigns
JENNA MOVAHED | 10-MINUTE READ
Discover 15 questions to ask your PPC agency so your higher ed campaigns boost inquiries, applications, and enrollments.
The Future of Search Marketing as AI Search Optimization Expands Beyond Google
CHUCK WILKINS | 10-MINUTE READ
Explore the future of search marketing as AI search optimization expands beyond Google. Learn how Search Influence tracks search behavior across platforms.
How to Set Up AI Traffic Tracking in GA4
SHELBY PIGLIA | 19-MINUTE READ
Learn how AI traffic tracking in GA4 works, how to set it up, and how Search Influence makes it visible through smarter reporting.
Search Influence SEO: Powering Your Visibility in AI and Your Enrollment Growth
PAULA KELLER FRENCH | 16-MINUTE READ
Discover how Search Influence’s SEO approach strengthens visibility in Google and AI tools with strategies that support discovery, trust, and enrollment.
