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  • The AI Sandwich – Chatbots, AI, And The Marketer’s Conundrum

    February 10, 2023 by in Industry Insights Will Scott - Leave a comment

    AI, Chatbots, and ChatGPT are revolutionizing the way marketers create content. I don’t believe it’s hyperbole to say, “this changes everything.” A friend described a good human/AI workflow as an “AI sandwich” and I think that’s about right. I go into much more detail in a post I wrote for …
    Continue Reading >>

  • Once Upon a Time… The Power of Storytelling in Content Marketing

    August 11, 2017 by in Content Marketing Chris Henson - 1 comment
    Once upon a time..the power of storytelling in content marketing

    Once upon a time, there was a lonely copywriter. All day long, he wrote blogs and web content, press releases and social media posts. He spent hours toiling away at his computer, but no one ever seemed to care about what he wrote. Saddened by this, yet hungry to improve …
    Continue Reading >>

  • NEW ORLEANS, May 24, 2017 — The Plastic Surgeon’s Guide to Press Releases

    May 24, 2017 by in Content Marketing, Healthcare Marketing Search Influence Alumni - Leave a comment
    Image of a doctor writing on a clipboard - Search Influence

    Search Influence has done a little blogging about press releases in the past, but now it’s time to kick things up a notch—or 16 billion notches. According to the American Society of Plastic Surgeons, Americans spent roughly $16 billion on plastic surgery in 2016, which is an all-time high. With …
    Continue Reading >>

  • #FreelanceFriday: Tips and Trends for Freelancing After 40 (and 50)

    April 14, 2017 by in Content Marketing Chris Henson - Leave a comment
    Image Of An Overworked Freelancer At His Desk - Search Influence

    There is a false perception that freelancing (and the gig economy in general) is a young person’s game. But now more than ever, older individuals are making their presence felt in the freelance community. Proving that age doesn’t matter, writers and other creatives over the ages of 40 and 50 …
    Continue Reading >>

  • The Write Stuff: Search Influence’s Freelancer Community

    August 07, 2015 by in Content Marketing Search Influence Alumni - Leave a comment
    Search Influence Tech Jobs Image

    Search Influence’s mission is to help businesses succeed online, and one of the ways we do that is by delivering high-quality content, from engaging blog posts to specialized website content and more. Talented freelance writers are a vital part of our content creation process. In fact, we’ve developed some great …
    Continue Reading >>

  • Content: The Beginning

    March 17, 2014 by in Content Marketing Search Influence Alumni - Leave a comment

    In the beginning there was the Internet. At least, that’s what I tell myself when I try to think back to my early childhood. Kids (whatever, I’m a kid, kids younger than me) are glued to smart phones, they have these things called tablets and nooks… but what of books? …
    Continue Reading >>

  • 4 Tips to Writing Attention-Grabbing Social Media Posts

    November 06, 2013 by in Content Marketing Search Influence Alumni - 2 comments

    CONTENT CONTENT CONTENT We are bombarded by content and information everyday. The average person reads a couple thousand words and sees about 247 images each day. Something interesting from a marketing standpoint: we see anywhere from 3,000-20,000 marketing messages every day! All of these words and images are pieces of …
    Continue Reading >>

  • 5 for Friday — Links, Stories, & Posts for Your Weekend

    February 22, 2013 by in News Search Influence Alumni - Leave a comment

    How Brand Came to Dominate Google’s Relevancy Algorithm – SEO Book Google CEO Eric Schmidt has said, “Brands are the solution, not the problem.” Going all the way back to 2003, this infographic details the timeline of Google’s preference for brands in rankings, even going into some high-profile companies using …
    Continue Reading >>

  • Write it Like You Own It: Defining Online Content Authority

    August 22, 2012 by in Content Marketing Search Influence Alumni - Leave a comment

    As a writer, one of the first and most integral choices you have to make before you put one single word onto the page is disarmingly simple, and yet deceivingly complex: what authority, if any, do I have? The answer to this one simple question will define the tone of …
    Continue Reading >>

  • Copy This Copy – The Importance of Clean Content

    July 12, 2012 by in Content Marketing Search Influence Alumni - 1 comment

    Having clean, edited online copy is vitally important. Whether we’re talking about content for a website or a blog, it can make a big impact — for better or for worse. As Mitt Romney’s campaign recently found out, even text written for mobile apps should be given a close look …
    Continue Reading >>

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