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Why Advertising Costs Spiked in 2021, Particularly in Q4 (and What You Can Do About It)
Key Insights Advertising costs tend to be higher in Quarter 4 for all industries The iOS14 update in 2021 and the pandemic in 2020 magnified these trends in 2021 Plan ahead and anticipate this spike by creating a full-funnel strategy in advance to help offset these costs As we make …
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The Most Important Facebook Ad Metrics for Achieving Your Goals
By now, most marketers buy into the idea that they need to advertise on Facebook and Instagram, but how do they know if those ads work? Enter about a million metrics to analyze. That’s only a fraction of what is available, and yes, it can get overwhelming pretty quickly. The …
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