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SMASH 2026 Recap: AI Search and Budget Takeaways for Senior Living Marketers
TL;DR: Three takeaways from SMASH 2026 in Las Vegas: build AI the way you build anything that matters, automate the admin so people can do the creative thinking, and pitch marketing budgets with honest ranges rather than made-up exact numbers. Key Insights AI adoption happens in stages, and the organizations …
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[New Research] How Families Search for Senior Living in the Age of AI
Key Insights 43% of families start their senior living research with a search engine or an AI tool. 69% trust a site more when an AI answer cites it. 57% seriously consider only two or three senior living communities in their search. 44% rule out a community based on something …
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AI Search for Senior Living: The Traffic Plateau Already Showing Up in the Data
TL;DR: AI search for senior living communities rewarded early movers almost automatically, but that easy growth phase is ending across the industry. Communities that track AI referral traffic now and keep shaping the signals AI reads (website, listings, directories, and media footprint) are the ones positioned to keep growing once …
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![[New Research] How Families Search for Senior Living in the Age of AI](https://www.searchinfluence.com/wp-content/uploads/2026/10/Thumbnail-How-Families-Search-for-Senior-Living-in-the-Age-of-AI-125x125.png "Thumbnail - How Families Search for Senior Living in the Age of AI")
