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  • Organic, Boosted, & Promoted Posts: What’s the Difference?

    September 19, 2019 by in Social Media Jenna Movahed - Comments Off on Organic, Boosted, & Promoted Posts: What’s the Difference?
    A person browsing twitter on their smart phone

    Remember the good ‘ole days when “marketing” meant buying full-page ads in the Yellowpages? Everything was so simple then. TV commercials ruled the airwaves, and people couldn’t help but hum the jingles of Pepsi, Ringpops, and Doublemint Bubblegum commercials. Back then, a catchy jingle was all you needed to give …
    Continue Reading >>

  • Give Your Facebook a Facelift: Social Media for Dermatologists and Plastic Surgeons

    May 28, 2015 by in Healthcare Marketing, Social Media Search Influence Alumni - Comments Off on Give Your Facebook a Facelift: Social Media for Dermatologists and Plastic Surgeons
    Facebook Facelift Feature Image - Search Influence

    Time Magazine recently posed the question, “Can Plastic Surgery Make You More Likeable?” Certainly, there are many benefits to cosmetic procedures for the patients, but it is also time for plastic surgeons and other physicians to think about how to make their practices more “likeable.” Facebook and social media can be …
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  • Facebook Engagement: How To Make Your Fans Say “I Do”

    October 15, 2014 by in Social Media Jordan Polhemus - Comments Off on Facebook Engagement: How To Make Your Fans Say “I Do”

    Get more exposure to your business’ Facebook page. Incorporating these elements will enable your business to provide better and more shareable content! There are 30 billion pieces of content shared via Facebook every month. That’s billion with a “B”! How is your business going to get noticed in this content …
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  • Is Facebook No Longer Effective for Small Business?

    March 28, 2014 by in Social Media Search Influence Alumni - 4 comments

    It’s well known that Facebook is, by far, the largest and most successful social network in the world. Here are just a few of the astonishing statistics for this social giant: More than 1,310,000,000 (that’s 1.3 billion) active monthly Facebook users Over 680,000,000 active mobile Facebook users Number of users …
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  • Facebook Promoted Posts: Taking Away Your Fans?

    October 31, 2012 by in Social Media Search Influence Alumni - 2 comments

    Last week, a small ripple went through the Dangerous Minds blog, crying out “I WANT MY FRIENDS BACK!” Letting out a screed of massive proportions, the piece has made its rounds on the very social network it lambasts, even having some of the 59,502 fans replace their profile pictures with …
    Continue Reading >>

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