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Higher Education SEO Trends in 2026: How to Compete
This post was updated by Paula French on 4/20/26 to reflect current best practices. It was originally published on 3/7/25. Key Insights Search Has Expanded Beyond Google. Students now research programs across AI Overviews, Google AI Mode, Gemini, ChatGPT, Perplexity, and Claude. If your content isn’t structured for AI retrieval, …
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Paula French Hosts Webinar for Bay Path University’s Leading Edge Series
Search Influence’s Director of Sales and Marketing, Paula French, presents the guest webinar Digital Marketing in 2025: Best Practices for Higher Education on Wednesday, January 22 at 12 PM EST, as part of Bay Path University’s Leading Edge Thinking in Higher Education Series. In her webinar, Paula will explore three …
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