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  • Don’t Be Afraid To Stop & Ask For Directions: Making Google My Maps for SABs

    November 25, 2014 by in SEO admin - 1 comment

    As promised in my last blog about the new Google My Maps, I’m here today to teach you how to how to create My Maps for service area businesses (often referred to as SABs) that have highlighted boundaries of what counties or parishes they service. Before we delve into this …
    Continue Reading >>

  • 5 Google+ Page and YouTube Tips Your Boss Wants To Know

    April 30, 2014 by in SEO admin - 1 comment

    In the office I am often asked to help with doing things in Google that turn out to be fairly simple tasks but are often hard to figure out. For example, creating a custom YouTube channel URL is fairly simple to do, but the place you make this edit is …
    Continue Reading >>

  • Turn Quiet Customers into Brand Ambassadors with the Right Social Media Content Strategy

    July 01, 2013 by in Social Media Alison Zeringue - Leave a comment

    Thanks to Panda and social signals becoming more prevalent than ever in Search Engine algorithms, content both on and off-site is moving to the forefront of most SEO and online marketing strategies. Truly exceptional content not only ranks well, but is shared virally and provides a real value to the …
    Continue Reading >>

  • Be Semantic: How to Install Microdata

    February 01, 2012 by in Industry Insights Search Influence Alumni - 2 comments

    Search engines are designed to do one thing — make sense of the various documents found on the Web. Originally using just on-page factors like content and meta information contained in specialized tags, search engines moved to analysis of links in the late 90’s with the advent of the PageRank …
    Continue Reading >>

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