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Latest Posts
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  • Year-end Trends: What’s Been Driving Local Search in 2018?

    December 04, 2018 by in SEO Cory Agular - Leave a comment

    Annually, the brightest minds in the local search field come together to provide their input on the major changes and trends in the industry via the Local Search Ranking Factors Survey. Coordinated by Darren Shaw from Whitespark and the fine folks at Moz, the 2018 review of local ranking factors …
    Continue Reading >>

  • What Happened to My Meta Descriptions in Search Results?

    April 17, 2018 by in SEO Cory Agular - 1 comment

    During a typical day-to-day interaction with Google’s SERP recently, I started to realize the variable nature in which meta descriptions were being pulled into search results for our site. We know that last December Google announced the expanded the character count guidelines for meta descriptions, but that did not seem …
    Continue Reading >>

  • Rookie Website Mistakes, Part 6: You Abandon Good Work When Replacing an Old Site

    October 10, 2017 by in SEO Ann Wanserski - Leave a comment

    So, you’re launching a new spiffy, user-friendly website? Or, maybe you’re migrating your site from an HTTP to HTTPS secure domain? To make the launch as successful as possible, there are a few important steps you (or more likely your web developer) should take on the backend to facilitate a …
    Continue Reading >>

  • Rookie Website Mistakes, Part 5: Weak Content

    October 06, 2017 by in Content Marketing Search Influence Alumni - Leave a comment

    Welcome to Part 5 of our series on Rookie Website Mistakes. In Part 4, we learned about single page website design and how they often put form over function much to the detriment of your SEO and the user experience. While we all want a shiny new website with all …
    Continue Reading >>

  • Rookie Website Mistakes, Part 4: You Have a Single Page Website

    September 15, 2017 by in SEO Matthew Bains - Leave a comment

    Single page websites are very popular right now with web designers. With so many new ways to develop websites, they’ve become a unique and scroll-friendly way for users to interact with a company in a way that they’re used to (cue the token image of people scrolling through phones). And, …
    Continue Reading >>

  • Security! This Site Isn’t Safe! What Will Google Do About It?

    September 08, 2017 by in Industry Insights Jared Jones - Leave a comment

    Business is booming, leads are pouring in from your homepage form, and it seems that the direction of your company couldn’t be brighter. Then your leads seem to stop in the tracks and business slows down considerably. What could’ve happened? Your landing pages and main site call to action are …
    Continue Reading >>

  • Google Attribution Allows Clear, Seamless Campaign Analysis for Marketers

    July 28, 2017 by in Marketing Analytics Matthew Bains - 1 comment
    Image Of Woman Typing On A Computer With Media App Logos Flying Around - Search Influence

    How do you know which of your interactions with a customer mattered the most? How do you measure an organic search that someone performed for a product on one device compared to an ad clicked right before the point of purchase on another? Well, Google set out to solve some …
    Continue Reading >>

  • Gotta Go Fast! The Impact of Page Speed on Your Rankings

    May 31, 2017 by in SEO Jared Jones - 1 comment

    “We have so much time and so little to do. Strike that, reverse it.” Roald Dahl, Charlie and the Chocolate Factory That may be a bit dramatic, but time is extremely important. In the digital age where a lot of people barely have the time to stop and say hello …
    Continue Reading >>

  • Grow Your Business With These 7 Digital Marketing Tactics

    May 04, 2017 by in Industry Insights Ariel Tusa - 2 comments
    Image Of A Cell Phone Searching - Search Influence

    Members of the Search Influence team gave their insight on tried and true digital marketing strategies. These strategies apply to every industry, from plastic surgeons to attorneys, and many can be implemented across different channels of marketing. Using a mix of or all of the 7 tactics below is a …
    Continue Reading >>

  • Site Audits and Your Business: An Introduction

    May 02, 2017 by in SEO Jared Jones - 1 comment
    Image Of Dog Moving Joysticks - Search Influence

    Just like any portion of your business, your website requires constant maintenance to ensure that it is running as optimal as it should. It’s very well known that Google loves to constantly change their algorithm, forcing websites to adapt quite frequently or else their search engine rankings will suffer. Whenever …
    Continue Reading >>

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