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Insta-Ads: Facebook Brings Instagram Ads to Life
Good news for advertisers! It appears that Instagram Ads are now open for advertisers through Facebook’s Power Editor. While no official announcement has been made (and Instagram hasn’t even updated their site), I stumbled across these new features while poking around my Business Manager. What tipped me off was the …
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Word of Mouth in the Digital Age: The Importance of Online Reviews
Having just moved, I’ve spent a lot of my free time shopping on Amazon. From new bathmats to nice wine glasses, a majority of my paychecks have gone towards furnishing my new house. One thing I really needed, though, was a solution to the rock of a mattress that came …
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Hello Bing, Goodbye Yahoo Local: Moz Local Makes Moves
Moz Local made some small changes to its reporting dashboard over the past week or so. These small layout differences indicted a large change in the capabilities of the tool. Only announced on August 18th (though acknowledging that updates slowly rolled out over the previous week), Moz has added City …
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A Tale of Two Google+ Updates: Shutting Down G+ Pages & Disconnecting YouTube From G+
In the past week, two new Google Plus updates have come to light. First, we found out that as of July 28, Google has plans to shut down inactive and unverified Google My Business (aka Google Plus) listings. On Monday, July 27, Google’s Bradley Horowitz posted on Google’s official blog …
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Small Business, Big Difference: Social Media Use on the Rise
Clutch, a B2B research firm, has released the results of its 2015 survey on small business practices in social media. The survey, which received more than 350 submissions, asked small business owners or managers to give insight into their social media and Internet marketing practices. The Findings Here are some highlights …
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Marketing Must-Haves: What to Look for When Hiring an Online Marketing Firm
You may be worried that outsourcing your online marketing efforts will mean losing control of your company’s voice. You are the expert when it comes to your company’s unique selling points, after all. However, a good online marketing firm will want to work hand-in-hand with you to make sure your …
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Facebook Enters The Game of GIFs: A Feast For People, Not Pages
On May 29, Facebook confirmed that it would begin supporting animated GIFs! Up until this point, only Giphy GIFs could be used on Facebook, but they appeared like videos where you’d have to click a play button for the animation to start. For now, however, this new, universal GIF support …
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Return Of The YT Channel: Moving YouTube Channels Between G+ Pages In 2015
In the early ages of YouTube and Google Plus connections, disconnecting and reconnecting channels to the correct G+ page was not an easy feat. I once wrote a blog about this lengthy workaround for LocalU. Not long after that blog post, Google released a support form that allowed you to …
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Give Content a Natural Glow: Medical Marketing Makes the Switch to Natural Content
Back in the early days of search engine optimization, there were a lot of shady practices that were less than ideal for site visitors. Keyword-stuffing, spammy tweets, backlink schemes, and useless content were often the norm, as these tactics helped websites climb the ranks of the search engine results page. …
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Eight Years of Influencing: The Amy Arnold Story
Amy Arnold, director of research & development at Search Influence, recently celebrated her eight-year anniversary with the company April 30. Amy, one of Search Influence’s original employees, is known for her extensive knowledge of the online marketing industry, and her contributions to our company’s progression are something to pay tribute …
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