This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
13 Winning Higher Education Marketing Strategies for 2026
Note: This post was updated by Will Scott on September 02, 2026 to reflect current best practices. It was originally published on August 14th, 2023. TL;DR: Winning higher education marketing strategies work in sequence, not isolation: get found, get believed, get engaged, prove results, then measure and improve. Skipping a …
Continue Reading >> -
Will Scott to Present on AI for Content Marketing at Pubcon 2024 in Las Vegas
Search Influence Co-Founder and CEO Will Scott will present at Pubcon 2024 in Las Vegas, Nevada, on Wednesday, October 16th, from 10:30 to 11:20 a.m. In his session Content Repurposing and Content Generation, the SEO pro will discuss how marketers can use AI and large language models (LLMs) to breathe …
Continue Reading >> -
The AI Sandwich – Chatbots, AI, And The Marketer’s Conundrum
AI, Chatbots, and ChatGPT are revolutionizing the way marketers create content. I don’t believe it’s hyperbole to say, “this changes everything.” A friend described a good human/AI workflow as an “AI sandwich” and I think that’s about right. I go into much more detail in a post I wrote for …
Continue Reading >>