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13 Winning Higher Education Marketing Strategies for 2026
Note: This post was updated by Will Scott on September 02, 2026 to reflect current best practices. It was originally published on August 14th, 2023. TL;DR: Winning higher education marketing strategies work in sequence, not isolation: get found, get believed, get engaged, prove results, then measure and improve. Skipping a …
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Will Scott to Present on AI for Content Marketing at Pubcon 2024 in Las Vegas
Search Influence Co-Founder and CEO Will Scott will present at Pubcon 2024 in Las Vegas, Nevada, on Wednesday, October 16th, from 10:30 to 11:20 a.m. In his session Content Repurposing and Content Generation, the SEO pro will discuss how marketers can use AI and large language models (LLMs) to breathe …
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The AI Sandwich – Chatbots, AI, And The Marketer’s Conundrum
AI, Chatbots, and ChatGPT are revolutionizing the way marketers create content. I don’t believe it’s hyperbole to say, “this changes everything.” A friend described a good human/AI workflow as an “AI sandwich” and I think that’s about right. I go into much more detail in a post I wrote for …
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