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  • 5 For Friday: Local Search, News, Advice, Measuring Success, and Penguin Refresh

    September 19, 2014 by in News Search Influence Alumni - Leave a comment

    1. Local Businesses: Watch Out! – Search Engine Watch Apple’s newest gadget, the Apple Watch, is likely to have a major impact on local search. The expected increase in hyper-local searches means added pressure will be placed on businesses to ensure they can be found easily online. “Users will be …
    Continue Reading >>

  • Mobile, Mobile, Mobile: Why You Should Be Optimizing In The App Store

    July 30, 2014 by in Industry Insights admin - 1 comment

    Who are we kidding? Mobile is already here and it is here to stay. With the shift from desktop to mobile for everything you can imagine, and the continued growth of app creation, it has become extremely important for creators to optimize their apps for in-app store rankings. App Store …
    Continue Reading >>

  • 5 For Friday — Links, Stories & Posts For Your Weekend

    April 05, 2013 by in News Jeff Ramos - Leave a comment

    1. The Marketing Value of YouTube – SEO MOZ The author here discusses the impacts YouTube can have for your product. YouTube is a great resource if you are looking to build your brand. It is important that you put up quality videos over the quantity of videos. Check out the article for …
    Continue Reading >>

  • SI Social: Hitman Social Media Game Shows How To Do It Wrong

    December 05, 2012 by in Social Media Search Influence Alumni - Leave a comment

    Social media is a fairly new medium, so it’s no surprise that people gaffe from time to time when they try to execute it right. Of course, there’s a varying degree of severity between “Whoops, I posted the wrong link!” to “Oh my, I’ve done something so bad that I …
    Continue Reading >>

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