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  • Getting Hands On With The New Google My Business

    June 11, 2014 by in SEO admin - 2 comments
    Google My Business Logo at Search Influence

    Today, Google launched Google My Business. This new, more intuitive Google Places serves as a one stop shop for small businesses to do the normal Google Places work like updating business info, adding photos, connecting with customers through Google Plus posting, and staying on top of reviews. They also launched an …
    Continue Reading >>

  • Top 3 Things to Check in AdWords “Dimensions” Tab

    November 22, 2013 by in Digital Advertising Jeanne Lobman - 1 comment

    The Dimensions tab in AdWords is a very useful area. You can really dig into a variety of different data sets to analyze your PPC performance. This data can give you valuable information on how best to optimize your campaign to maximize your budget, especially if you are limited by …
    Continue Reading >>

  • 5 For Friday — Links, Stories & Posts For Your Weekend

    April 26, 2013 by in News Search Influence Alumni - Leave a comment

    1. Bing Places For Business replaces Bing Business Portal – Small Business Search Marketing Bing has made some significant changes in its local business listing management platform. Bing Places will replace the old Bing Business Portal, and along with the name change comes a simpler system that strips away much of the non-local …
    Continue Reading >>

  • AdWords Enhanced Campaigns: Naughty or Nice for SMBs & Agencies?

    February 07, 2013 by in Digital Advertising Search Influence Alumni - 1 comment

    Yesterday, Google announced what might be the largest restructuring of the AdWords platform to date: Enhanced Campaigns. Building on (and some say attempting to boost) the influx of mobile advertisements on AdWords, Enhanced Campaigns are an attempt to simplify the mobile pay-per-click management process by removing barriers to ROI calculation …
    Continue Reading >>

  • Google Adwords Certification: The Breakdown

    April 19, 2012 by in SEO Search Influence Alumni - 7 comments

    Getting Google Adwords Certified can be an invaluable update to your resume. Why? With this professional SEO accreditation, you’re making sure you’re doing everything you can to increase your worth to your clients or company. Whether you are planning to start a paid search campaign for your business or if …
    Continue Reading >>

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