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  • Medical & Healthcare
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  • Results
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  • Sad That Google’s Retiring Average Position? Here’s How You’ll Be Better Off

    May 07, 2019 by in Digital Advertising Brandt Arceneaux - Comments Off on Sad That Google’s Retiring Average Position? Here’s How You’ll Be Better Off
    Worker frustrated at desk because no more Google Ads average position

    As Google has grown into an advertising powerhouse, it has created and improved ad performance metrics. After all, why would advertisers stick around without actionable data for boosting performance? Average Position is one metric that has been around since the launch of AdWords in 2000. You, like many other advertisers, …
    Continue Reading >>

  • Nothing More Local Than My Pocket #pubcon 2016

    October 11, 2016 by in Industry Insights Will Scott - Comments Off on Nothing More Local Than My Pocket #pubcon 2016

    Today I’m presenting at Pubcon on Mobile PPC. We all know mobile phones are ubiquitous, but there are a bunch of great stats which show how important they’ve become to us. 33% of Americans would rather give up sex for a week rather than their cell phones. 70% of Americans …
    Continue Reading >>

  • Google Grants: What Every Nonprofit Should Know

    February 15, 2016 by in SEO Search Influence Alumni - Comments Off on Google Grants: What Every Nonprofit Should Know

    If you work for a nonprofit, you probably already take advantage of many of the free tools and services available to you. From software and applications to professional services, a huge number of corporations offer donations to show their commitment to the causes nonprofits represent—but few offer tools as powerful …
    Continue Reading >>

  • A War of Words: 4 Tips to Help Lawyers Win the Cost-Per-Click Bidding Wars

    January 06, 2016 by in Digital Advertising Search Influence Alumni - Comments Off on A War of Words: 4 Tips to Help Lawyers Win the Cost-Per-Click Bidding Wars

    Whether a veteran attorney or a recent law school graduate, legal professionals have likely noticed that the world of generating leads and winning new clients has changed drastically. While tried and true marketing methods such as word of mouth and putting your picture on a billboard still have their place, …
    Continue Reading >>

  • Go Go Google Grantspro

    August 17, 2015 by in Industry Insights Search Influence Alumni - Comments Off on Go Go Google Grantspro

    Being a Google Grants Pro: So you’ve heard of Google Ad Grants … in fact, you applied to be a part of the program ages ago. IN FACT, you have been a part of the Google Ad Grants program since like 2005 and you’ve been running campaigns in AdWords to …
    Continue Reading >>

  • Running With The Pack: Competing in Local Search Just Got Harder

    August 14, 2015 by in SEO Search Influence Alumni - 2 comments

    Overnight on Aug. 6, Google updated search results for mobile and desktop searches from local seven-pack to a three-pack. This is not just in the United States; it seems to be worldwide and rolled out at one time. It’s really early to start dissecting this change, but I’m not seeing …
    Continue Reading >>

  • Google AdWords Cram Session: Don’t Let Google Kick You in The Ads

    December 11, 2014 by in Digital Advertising Search Influence Alumni - 1 comment

    To start off this post: yes, we are a Google Partner. No, we do not do Google’s laundry or cook romantic meals for Google. And we try our best not to steal Google’s side of the bed. We are, however, certified and qualified to help you with all aspects of …
    Continue Reading >>

  • Five For Friday: Vine Allows Video Imports, AdWords Launches New Bulk Editing, Snapchat Does News, And More!

    August 22, 2014 by in News Search Influence Alumni - Comments Off on Five For Friday: Vine Allows Video Imports, AdWords Launches New Bulk Editing, Snapchat Does News, And More!

    1. Vine Finally Lets You Import Videos From Your Phone – Mashable Love making videos on Instagram? Well guess what! The popular app, Vine, is finally allowing users to upload videos from their phones. In addition to being able to import your own videos, Vine now also allows you to …
    Continue Reading >>

  • 5 for Friday – G+ On Your Phone, Teens On Facebook, & Tips For Powerful Images

    June 27, 2014 by in News Search Influence Alumni - Comments Off on 5 for Friday – G+ On Your Phone, Teens On Facebook, & Tips For Powerful Images

    1) CNBC: This 17-Year-Old Website Devastated By Google’s Panda Update – Search Engine Roundtable Once upon a time, there was a woman named Linda Stadley. Her recipes brought so much joy to her and those around her that she generously decided to share them with the Internet. So she created …
    Continue Reading >>

  • 5 for Friday – Twitter and Facebook Duke it Out, Social Signals’ Effect on SEO, and the Power of Nofollow Links

    June 13, 2014 by in News Search Influence Alumni - 1 comment

    1. Mobile Site Call Conversions Now Available in AdWords – PPC Hero It’s finally here! Adwords now tracks click-to-call conversions on mobile devices. This can easily be added to a specific landing page with a little bit of coding. This feature will allow you to track calls through the same …
    Continue Reading >>

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