Success Story: ALCC American Language

The Situation

ALCC American Language is an English language school in the heart of midtown Manhattan. In business since 1975, the school offers affordable courses in a supportive learning environment. In that time, they’ve earned a reputation as one of the best English language schools in New York City. ALCC appeals to a diverse demographic, with students hailing from across the boroughs and around the world. In order to engage with prospective students, the school needed a dynamic social media and paid search strategy to increase visibility and convert leads.

The Approach

Search Influence worked with ALCC to create a strategy that combined Google paid search advertising, search engine optimization, and targeted Facebook advertising. This multi-faceted approach helped ALCC build visibility across platforms and increased their authority as a trusted resource for English language information online. Their SEO campaign included updates to their website for improved functionality and an emphasis on conversions and improved user experience.

The Outcome

Since 2013, ALCC has seen consistent growth in conversions, keyword rankings, and net fans gained. Results in 2016 showed an increase in total leads by 323 compared to the previous year. Our SEO strategies helped increase organic form completions from 700 in 2015 to 770 in 2016. When ALCC started in 2013, they were not ranking for any of their essential competitive keywords. As of March 2017, they now hold the #1 spot for “ESL classes,” #3 spot for “learn English,” and #2 spot for “TOEFL preparation” in the highly competitive New York City market. Their net fans gained on Facebook reached over 10,000 as of 2016.

By building out a custom strategy to target their diverse demographics in a saturated, highly competitive market, we were able to help ALCC realize their mission—connecting students to the language skills they need for school, work, and life. Request your free digital marketing analysis to see how we can help your business thrive online.

New Leads Gained
Compared to the Year Before.

Fans Gained
on Facebook.

Paid Search Leads

Average Conversion Rate for Paid Search

Total Organic Leads Gained Compared to the Year Before