Search Influence Turns 20: Two Decades of Digital Marketing Innovation
June 30th, 2026 by
Search Influence is turning 20. We have a lot to celebrate, starting with the people who made it possible.
Twenty years ago, Will and Angie Scott launched Search Influence from a spare bedroom with one simple goal: help businesses get found online and measure what happens when they do.
What followed was two decades of algorithm updates, platform shifts, new channels, and more than a few moments when the entire industry had to rethink what it thought it knew. As a digital marketing agency, we’ve navigated every twist and turn alongside our clients, learning, adapting, and delivering results through it all.
Growing Alongside Our Clients
What began as a two-person consultancy grew into a full-service agency serving higher education institutions, healthcare organizations, hospitality brands, and businesses across the country.
Along the way, we’ve contributed to the development of local search and AI SEO best practices, earned repeated recognition as one of New Orleans CityBusiness’s Best Places to Work, and built a reputation for connecting marketing investment to measurable outcomes.
Our team has adapted to major search algorithm updates, the rise of mobile devices, new social platforms, evolving consumer behavior, and dramatic shifts in how people discover businesses online. Today, we’re helping clients navigate the next transformation: AI-powered search experiences and emerging discovery platforms that are changing how people find information, evaluate options, and make decisions.
Introducing 20 Moments
Twenty years bring plenty of stories worth telling.
That’s why we’re launching 20 Moments, a year-long series highlighting the people, partnerships, milestones, and decisions that helped shape Search Influence over the last two decades. Throughout the year, we’ll release stories from our history, celebrate the people who helped build the company, and reflect on the moments that shaped our journey.
Thank you to the clients, colleagues, partners, and friends who have been part of the first twenty years. We’re excited to share these stories and continue building what’s next.
Explore the full series at 20years.searchinfluence.com, and let’s make the next moment together.
