Search Influence to Present at the 2022 UPCEA MEMS Conference
November 28th, 2022 by
At UPCEA’s 31st Annual MEMS Conference, Search Influence’s Director of Account Management Alison Zeringue will co-present “Beat Brand Boredom: Aligning Brand With Student Experience to Reinvigorate Interest in Your School,” alongside Alicia Jasmin, Shiela Flatz, and Nico Rose — higher education marketing experts from the Tulane School of Professional Advancement (Tulane SoPA) and the University of Florida Online.
For over 100 years, UPCEA has been the leading association for the advancement of Professional, Continuing, and Online Education (PCO) for public and private higher ed institutions across North America.
This year’s MEMS: Marketing, Enrollment, and Student Success conference will be held on November 30–December 2 at the Ritz-Carlton in New Orleans. The conference marks the first in-person UPCEA MEMS session since 2019.
Attendees will get an insider glimpse into how to combat today’s higher-ed digital marketing challenges and grow student enrollment with data-driven strategies and proven tactics.
Higher Education Digital Marketing Session Description
Today, prospective students expect a minimum of flexibility, connection, and communication from their school.
With student learning expectations continuing to steepen, the pressure is on digital marketers to adapt their brands and quickly catch up to speed.
In “Beat Brand Boredom: Aligning Brand With Student Experience to Reinvigorate Interest in Your School,” higher education marketing firms and universities will learn how to put the student experience at the forefront of their marketing tactics. When equipped with a student-centric approach, marketers will better connect with prospects in all stages of enrollment to drive digital advertising success.
“Digital advertising success can have a huge impact on your marketing plan, but it can be challenging for marketers to navigate the nuances of advertising technology,” said Search Influence’s Director of Account Management Alison Zeringue. “We’re excited to share our knowledge with the continuing education community so they can benefit from our experience.”
Learn from higher education marketing specialists at Search Influence, the Tulane School of Professional Advancement, and the University of Florida Online to see how you can beat brand fatigue and boost enrollment with updates to your:
- Brand messaging
- Brand positioning
- Media mix
- Visual identities
UPCEA MEMS 2022 Conference Speakers
In the 2022 UPCEA MEMS session, “Beat Brand Boredom: Aligning Brand With Student Experience to Reinvigorate Interest in Your School,” attendees will learn higher education marketing strategies from:
- Alison Zeringue, Director of Account Management, Search Influence
- Alicia Jasmin, Director of Marketing & Communications, Tulane School of Professional Advancement
- Sheila Flatz, Assistant Director, Operations, University of Florida Online
- Nico Rose, Chief Operating Officer and Associate Director, University of Florida Online
UPCEA and Tulane Partnerships
UPCEA and Tulane Partnerships
In 2022, Search Influence became a Platinum Partner of UPCEA. Through this partnership, Search Influence shares how higher education marketing institutions can optimize, measure, and track their search engine optimization and paid ad strategies to drive more qualified prospects to their marketing channels.
For six years, Search Influence has worked with Tulane SoPA to improve their online visibility and drive quality inquiries, providing services including search engine, paid digital ads and email marketing.