Score More Brownie Points with Your Facebook Page

September 21st, 2009 by Search Influence Alumni

Facebook far exceeds the other major social networking sites in popularity and value, because it has the most loyal users, states a new social media study by Anderson Analytics. According to the news report, Facebook members were the most loyal among regular users of the four major social networking service (SNS) destinations – Twitter, MySpace and LinkedIn being the other three.

Staying Connected

Staying Connected

Facebook is used by many people to share photos, post updates and keep in touch with family and friends, especially by the older population. The site launched Fan Pages in November 2007 to give brands and celebrities an official presence on Facebook.

Many companies and celebrities use Facebook to create profiles or share widgets for brand-building and promotion. Fan pages of celebrities like Barack Obama and brands like Coca-Cola and Nutella now attract millions.

Facebook is also helping brands and celebrities promote their pages by introducing features and widgets like the “Facebook Fan Box,” that can be embedded into web sites allowing businesses and celebs to better interact with their fans.

Social media experts recommend fan pages as a cost-effective way to engage with raving fans of your business. But to work well, they should ideally be setup professionally, kept interesting, and updated regularly with useful content and promotions that keep users coming back for more.

Social media experts like Mari Smith and Dan Schwabel recommend that businesses can earn more brownie points and attract more fans to their Facebook page by

•    Being authentic and engaging
•    Offering fresh and exclusive content
•    Getting a vanity URL
•    Controlling your page
•    Holding contests and promotions
•    Engaging with fans
•    Promoting your causes
•    Buying social ads

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