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Has Panda 4.0 Got You Down?
Now that we are 4 weeks post-Panda 4.0, there is a decent amount of data to sift through and determine if a website got caught in the Panda filter. Panda is supposed to provide consumers with search results that are helpful to their needs. This means websites that have some …
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5 for Friday – Twitter and Facebook Duke it Out, Social Signals’ Effect on SEO, and the Power of Nofollow Links
1. Mobile Site Call Conversions Now Available in AdWords – PPC Hero It’s finally here! Adwords now tracks click-to-call conversions on mobile devices. This can easily be added to a specific landing page with a little bit of coding. This feature will allow you to track calls through the same …
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Getting Hands On With The New Google My Business
Today, Google launched Google My Business. This new, more intuitive Google Places serves as a one stop shop for small businesses to do the normal Google Places work like updating business info, adding photos, connecting with customers through Google Plus posting, and staying on top of reviews. They also launched an …
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5 For Friday – Bing Turns 5, Google+ Pages Merge, & MySpace Misses You!
1. At Five Years Old, Bing Has Come Far Yet Has More To Grow – Search Engine Land Can you believe the little guy is already 5 years old?! Microsoft’s search engine has made some solid strides over the last five years, gaining more of the search market share, and …
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Yelp Adds Videos — But Not Necessarily For Reviews
A couple of weeks ago, Yelp leaked to Business Insider that they will soon allow users to add 3-12 second videos to their reviews. When I initially heard this, I was thrilled, because I have been waiting for this feature for some time now. However, when I learned that these …
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The Mullet Model: Why Your Business Should Be On Thumbtack
Thumbtack is making life a whole lot easier for consumers and for businesses. Unlike Yelp and Angie’s List, Thumbtack has found a way to connect businesses and their potential customers in order for them to make a deal. With their most recent round of funding, the tech company will have …
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5 for Friday – Google Changes Its Logo, Apple Buys Beats, Internet Trends Report and More!
1.Google Made the Slightest Change to Its Logo and Users Still Noticed – Mashable Google changed its logo and chances are, you probably didn’t even notice. The nerds did, though. Here’s a GIF of the logo, before and after. 2.Apple Confirms It Will Buy Beats for $3 Billion – Mashable Apple confirmed …
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#HowTo: An Overview of Using Vine for Brands and Businesses
Facebook, Twitter, Google+, YouTube, the list goes on… Everyone knows keeping up with the current trends is important when it comes to marketing your business, especially on social media. It seems like each year there is a new social media craze that everyone is using, and it sometimes gets difficult …
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April Showers Bring May Influencers!
Search Influence continues to grow! This month, we are happy to welcome seven new faces to our team. Breanna Gussoni (Part-Time Administrative & Accounting Assistant): Breanna was born and raised in New Orleans. She is currently attending Herzing University where she is pursuing a B.S. in Accounting. This is Breanna’s …
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5 For Friday – Facebook Privacy, Google With Your Voice, and Yelp Videos!
1. Facebook Defaults Posts From “Public” to “Friends” & Introduces Comprehensive Privacy Checkup – Marketing Land Facebook has finally launched a major change that may have an impact on their real-time efforts. With the privacy updates, users’ posts will now default to only be visible by friends, and all users will …
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