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Tips for Optimizing Pinterest boards for Small Businesses
Ever since the launch of Pinterest in March 2010, marketers and small businesses are leveraging the site to drive traffic and sales. There are some old school business leaders who are still anti-social media, but they are missing out on a big opportunity if they ignore Pinterest and other platforms. …
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Influencer Spotlight – Mary Silva
Mary Silva has been a part of the Search Influence team for nine months, and in that time she’s gotten a reputation for hard work and dedication. She’s become the go-to person for managing clients’ online presences when it comes to Google, Yahoo and Bing. She is also the person …
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A Quick Guide to Using the Internet to Your Advantage
Small businesses have come a long way, thanks to the Internet. Now we all have websites touting our products and services, and we have more ways than ever to connect with our potential and existing clients. But there’s always room for improvement, isn’t there? If you’re not fully using the …
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Google +Post Ads Offer Near Limitless Exposure to Social Messages
Google has just announced a revolutionary social ads concept for brands dubbed “+Post ads.” +Post ads will allow marketers to re-package selected Google+ posts for promotion by way of Google’s display ad network. Unlike Facebook ads which live only within the walled garden, Google is taking the revolutionary step of …
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Paying By Email with Google Wallet
If you use Gmail (and let’s be real, who doesn’t?), chances are you may have noticed a new feature pop up recently. Unfortunately, clicking the $ doesn’t mean you magically receive money. Similar to Venmo, the newly implemented Google Wallet allows you to quickly and securely send money within Gmail. …
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What’s New About the New Google Maps
This week, Google rolled out a new and improved Google Maps! With this update, many are wondering what exactly is different about Maps besides the obvious physical changes. The new design is focused on providing smarter search results immediately and making the user experience much more effortless. In this day …
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Found: Yelp Reviews Copied and Published as Google Reviews
In the last week, one very alert client saw saw some very recent reviews on his Google Plus Local listing that looked pretty suspicious. All 4 of these reviews were published within the week: The client immediately flagged “Oscar” as a spam review on Friday, November 29th. By Tuesday, December …
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A Few Tips for Balancing School and Work
Here at Search Influence, we have several employees who are still in school in addition to working here part-time or full-time. Some are in grad school and some are in undergrad at schools in the area like Tulane and UNO. Since I am not one of these ambitious employees, I …
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Google Introduces Helpouts
Haven’t heard of Google Helpouts yet? Don’t worry, you’re not alone. Until recently, Google’s newest venture has been fairly hush-hush, so here’s a brief overview of the product and how to become a part of it. What Is Google Helpouts? Helpouts seems to be Google’s attempt to branch out into …
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5 Things You Need To Know Before Performing A Backlink Analysis
Getting lost in the jargon of backlinking research tools is common whether you are new to SEO or have been practicing link building for a long time. However, the number of other sites that link to yours (inbound links) has consistently been a critical factor for search engine rankings. So, …
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