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Part Time Influencer on Balancing Work and School
It’s no secret that college students are busy. There is an old diagram that portrays this pretty well. Students want good grades, a social life and a good night’s sleep, but only have the time to choose two of those. These days, the pressure on students is higher than ever …
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14 Social Media Mistakes to Avoid in 2014
We’ve all seen them… misfired tweets, Facebook fails, and huge national brands that just don’t get it. Last year we recapped the 12 worst social media mistakes of 2012, but brands just keep making the same errors over and over again. For 2014 we’re going to be proactive. Here are …
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Should You be Using Google’s URL Shortener in Your Social Media Campaigns?
The other day I was visiting my normal news sites, Mashable, Coding Horror, and news.google.com among others. While getting my information download I came across a few postings I thought had true value, and I wanted to share them with my social media friends and family. I immediately went to my …
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New Influencer Faces: February 2014
We’re still growing over here at Search Influence! We’d like to introduce our five newest employees to join the team! Sydney Lippman has been hired as a Junior Account Assistant. Originally from Atlanta, Sidney moved to New Orleans to attend Tulane University where she is pursuing a degree in communications …
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Lunchtime at Search Influence’s NEW Office Space
When I first started at Search Influence back in October, I was employee #50. Now, just four months later, we’re nearing 70 employees! As a result, 8120 Oak Street has turned into a veritable can of sardines. Check out this picture from our most recent company meeting… Our Direct Team …
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The Power of CrowdFunding
I’ve always been amazed by the power of crowd-sourced fundraising. Combined with the virility of social media, a project can get a lot of attention, which can introduce new backers and have the project funded rapidly before it’s deadline. Crowdfunding sites such as Kickstarter and Indiegogo are the most well …
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A Drive Down Leigh Circle
If I know one thing about Search Influence, it’s that we would be nothing without the help of our Development Department. Starting with one member, Luke Ledet, in 2010, the department has grown quickly to 11 people in correlation with our expanding company. They work tirelessly to improve not only …
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Un-blurring The Lines of The FTC and Native Advertising
To those of us in SEO and other forms of web marketing, native advertisements may seem like a God-send, the perfect combination of advertising power and positive user experience. The content-driven marketing platform is under a great deal of scrutiny, however, as it becomes more and more commonplace on the …
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Why You Wish You Could Work on Oak Street
To those of you who are not familiar with New Orleans and all the wonderful neighborhoods, shops, restaurants, activities, and festivals, you’re missing out. Though I’ve only lived in New Orleans the last year and a half, I’ve become very familiar with this awesome city and what it has to …
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Career Advice from the Facebook Queen (and some life lessons, too)
Sheryl Sandberg is one of the most influential women in the world, according to Time, CNN Money, and Forbes. She’s the COO of Facebook, and in my opinion, one of the biggest badasses out there. I’ve been reading her book, Lean In: Women, Work, and the Will to Lead and it is changing …
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