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Making Patients & Customers into Fans: Are Facebook Fan-Building Campaigns Effective?
Looking to connect with your ideal patients and customers online? Facebook fan-building campaigns are just what the doctor ordered for creating the perfect online experience for your audience as well as building your community of followers. But before we delve into the specifics of Facebook fan-building campaigns and how this online …
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Survive Google’s ‘Mopocalypse’ with these Tips for Your Mobile Strategy
Google’s new mobile-friendly update, which I originally discussed in my Search Engine Land column, is rolling out this month, and it’s time to put the focus on mobile. But with all this buzz about mobile websites, you may be thinking, “My website looks fine on my smartphone when I pinch …
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Googleplasty: How to Reshape Your Search Results (Part 2)
As more businesses begin to take efforts to improve their online presence, standing out in search results of highly competitive markets and areas becomes even more difficult—and nowhere is this perhaps more true than in the cosmetic medicine industry. In order to reshape your search results through the art of …
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YourCompany.Sucks – Dealing with the Future of Domains
When I first read that .sucks domains would be launching in 2015, I chatted with a friend of mine about it. This friend is not in the search engine optimization industry, but he does have a website for his established local business. The whole .sucks conversation boiled down to this: …
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Getting Vocal About Buying Local: How Small Businesses Give the Big Easy its Charm
Some of Search Influence’s online marketing clients are small, local businesses that serve a neighborhood, town or region. To find out how small, local businesses impact a city as well as more about the trendy “buy local” movement, we talked to Mark Strella of StayLocal!. Power to the SMBs The real impact of locally owned, independent …
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Nix the Wix SEO Challenge: Tips & Tricks
Although Wix sites have been rising in prominence over the past few years, many question whether websites created through the cloud-based Web development platform are ideal for search engine optimization. Wix uses an HTML5 drag n’ drop website-building platform to provide users a simplistic website-building experience. Although Wix prides itself …
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Ain’t Nobody Got Time for That: Make Social Media Fit Into Your Busy Schedule
It isn’t news that an active social media campaign is an integral part to any business model. In these modern times, simple and frequent Facebook posts can go a long way when potential clients are choosing between you and the competitor. Time, however, is also important, and budgeting out a …
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How Your Online Presence Wins and Loses Cosmetic Patients [Download Free Guide]
Download the Free Guide Want tips, stats, and strategies about how to take charge of your practice’s online presence? Fill out the form below to download the free guide, “Attracting Patients by Proactively Managing Your Online Reputation.” Consider this: one person wrote a negative online review for a plastic surgeon. …
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Googleplasty: How to Reshape Your Search Results (Part 1)
As businesses grow more in touch with their online presence, it becomes more and more challenging to stand out in the search results of highly competitive markets and areas—and nowhere is this perhaps more true than in the cosmetic medicine industry. First things first, let’s make sure we’re on the …
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Five for Friday: Go Natural, Rock Your SEO, Navigate Apple Maps, and More
1. How Your Band Can Rock SEO – Moz Most people don’t discover new music by Googling “indie rock bands.” Folks are more likely to discover a band through other means and then turn to the Internet to search for tour dates, song lyrics, etc. If you’re a musician, this …
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