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Google AdWords Cram Session: Don’t Let Google Kick You in The Ads
To start off this post: yes, we are a Google Partner. No, we do not do Google’s laundry or cook romantic meals for Google. And we try our best not to steal Google’s side of the bed. We are, however, certified and qualified to help you with all aspects of …
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A Tale of Two Strategies: PR & SEO
Last month, I sat in on a webinar with a few fellow Influencers about how to integrate PR into SEO strategy. Given that I used to work in PR and am constantly looking for ways to combine the two industries, attending this was a no-brainer. Integrating SEO & PR Best …
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Old Google Plus Guidelines Go Out Of Business
Two nights ago, on December 1st, Google updated the business guidelines for pages in Google My Business (aka Google Plus). I’m here today to walk you through what’s changed and to give examples of good and bad practices of these new guidelines. It’s important to note, however, that these tips …
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New Gmail Inbox Has It All, But Can It Separate Naughty From Nice?
Always on a mission to improve user experience, Google recently released a fresh new look to “Inbox by Gmail.” This update provided additional labels for better organization of your inbox, reminders, snooze options, attachment previews, and more. Invite Only Recent buzz about Inbox by Gmail has circulated, especially during the …
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Don’t Be Afraid To Stop & Ask For Directions: Making Google My Maps for SABs
As promised in my last blog about the new Google My Maps, I’m here today to teach you how to how to create My Maps for service area businesses (often referred to as SABs) that have highlighted boundaries of what counties or parishes they service. Before we delve into this …
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Don’t Be An Advertising Grinch: Grow Your Profits 3 Sizes This Holiday Season
Can you believe we’re already on the verge of December? Are you prepared for the holidays? I’m not asking if you have your Christmas tree (or Hanukkah bush) picked out or if your travel plans are confirmed…we’re talking about advertising, and specifically online advertising. Hopefully, you’ve already adopted online advertising …
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We’re Thankful For Our Newest Influencers!
Great team members are as essential to our business as mashed potatoes are to Thanksgiving dinner. They’re the gravy to our SEO campaigns, the stuffing to our—you get the picture! Get to know a little bit about each of our newest influencers: Ryan Eugene – Junior Account Associate Born and …
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Five For Friday: Backlinks Back, Alright! The Missing Linkjuice & More
1. Blogs on Blogs – Moz Recently, Isla McKetta wrote an entry on The Moz Blog entitled “When Is a Blog the Right Form of Content Marketing?” Blogs have been championed as sure shots for improving online traffic and increasing a company’s influence. McKetta, however, argues that blogs are often …
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The Hitchhiker’s Guide To The New Google My Maps: Coding 101
So along with many other recent Google Maps enhancements, Google has finally done away with the “Classic” My Maps. On September 16, Google sent an email to many users stating that “Google My Maps [was] being upgraded.” Recently, you were able to continue using Classic, but if you wanted you …
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Help! I’m A Cyborg And Nobody “Likes” Me
Technology is redefining human connections, which has made social media a crucial ingredient in any marketing strategy. With many different outlets available used to communicate with your audience, how do you choose the best approach for your business? When sitting behind a computer screen, it is easy to forget the …
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